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  • Primary Intelligence
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Primary Intelligence

Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.

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IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.

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IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.

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Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.

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Guiding through unprecedented innovations to reshape oncology

In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.

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You know your questions – let us bring you the right real-world answers

Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.

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With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.

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Re-imagine pharmaceutical distribution and supply chain management

Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.

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IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.

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IQVIA Public Health interventions work to improve the health of entire populations

IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.

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Build deep HCP engagement journeys. Maximize digital engagement impact. Drive better brand outcomes.

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IQVIA’s cloud based solutions for healthcare providers and institutions are designed to minimize medical errors, increase physician efficiency, reduce costs, facilitate regulatory compliance and promote standardization of care to build a safer, more convenient way of managing healthcare.

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IQVIA’s complete mobility suite for healthcare providers can help improve clinical teamwork, expand boundaries of care and drive better patient outcomes.

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Revenue Cycle Management

IQVIA can help you improve your billing and collection cycles, save processing time and help with better record keeping so that you can focus on providing the best patient care.

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Patient Level Information Costing System

IQVIA's PLICS, a patient costing solution, designed to help you better analyze your cost built using a bottom up Activity Based Costing methodology, developed by team of cost accountants specializing in Healthcare.

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IQVIA Health Insurance Management

An integrated platform that seamlessly connects patients, healthcare providers and payers to drive efficiency, reduce costs, and improve quality of care.

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IQVIA Vigilance Platform

Your complete, SaaS approach to drug safety and pharmacovigilance

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The complete eQMS for the Life Sciences industry.

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"Learn how digitalization has transformed the patient journey and why mapping the digital patient journey offers myriad of opportunities for pharma.

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ABOUT IQVIA MIDDLE EAST & AFRICA

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Blog
Case study: IQVIA supports a Ghanaian pharmaceutical company to locally manufacture injectables
Samuel Fosu, Consultant
May 19, 2025

Ghana’s pharmaceutical industry currently meets only 30% of the country’s medicine needs, with the remaining 70% reliant on imports. This dependency exposes the nation’s supply chain to global disruptions, as demonstrated during the COVID-19 pandemic. To address this, the government encourages partnerships between local and international pharmaceutical manufacturers to enhance medicine security, create skilled jobs, and facilitate technology transfer—key pillars of Ghana’s Ten-Point Industrial Transformation Plan.

Here, we outline how IQVIA assisted Quintex Pharma to capitalize on this opportunity within the local manufacturing sector.

Quintex Pharma’s bold step toward local biopharmaceutical manufacturing in Ghana

Quintex Pharma Ltd, a local pharmaceutical company in Ghana is exploring the establishment of a biopharmaceutical injectable manufacturing facility through a in collaboration with an international partner. To support this ambitious initiative, Quintex Pharma engaged IQVIA, along with two other companies, to conduct a comprehensive feasibility study that would serve as the foundation for the project’s proposal and implementation. IQVIA’s primary role was to carry out:

  • A comprehensive analysis of Ghana’s pharmaceutical landscape
  • An evaluation of the commercial potential of selected injectable molecules
  • The development of a stakeholder engagement and communication plan

In action: Quintex Pharma begins site inspection.

How IQVIA Helped: A Three-Phase Approach

In the first phase, we conducted a comprehensive analysis of Ghana’s pharmaceutical landscape. This involved reviewing local, regional, and international regulatory requirements for biopharmaceutical manufacturing and market approval. We examined policies aimed at improving patient access to pharmaceutical products, as well as the mechanisms and policies governing product pricing. We also assessed local pharmaceutical production, highlighting key players, major products, industry trends, unmet needs, and potential opportunities. Our analysis included an overview of the biopharmaceutical injectables market, identifying key players and high-demand molecules. We further delivered a SWOT analysis outlining the strengths, weaknesses, opportunities, and threats associated with Quintex Pharma’s proposed venture.

In the second phase, we evaluated the commercial potential by selecting injectable molecules of interest with high demand, developing a 10-year forecast for Ghana’s biopharmaceutical injectables market and extended projections to three major ECOWAS countries to assess export potential.

Finally, we developed a comprehensive stakeholder engagement and communication plan tailored to ensure buy-in from key stakeholders, including regulatory authorities, potential partners, healthcare providers, and policymakers. This plan also outlined strategies for effective marketing and public relations activities to position Quintex Pharma as a leader in biopharmaceutical manufacturing within the region.

Driving Local Pharma Growth Through Strategic Insights

Through a structured and data-driven approach, IQVIA played a pivotal role in shaping the feasibility study for Quintex Pharma’s proposed biopharmaceutical injectable manufacturing facility. By leveraging our deep expertise in healthcare market intelligence, regulatory strategy, and stakeholder engagement, we provided actionable insights that will guide Quintex Pharma in making informed investment decisions toward establishing a biopharmaceutical injectable manufacturing facility that promises to enhance medicine security in Ghana while creating skilled jobs for its growing workforce.

The role IQVIA played in the feasibility study contributed to the successful signing of this collaboration between Quintex Pharma and their international partner.

Interested in learning how IQVIA can support your market expansion or feasibility studies? Contact us today.

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