Promotional Effectiveness Insights
Take impactful corrective actions
Ensure the profitability and success of your brand. Establish the effectiveness of your promotions to doctors, optimize key messages for your brand and understand the results of marketing inputs.
We can help you with:
IQVIA can help you take the right actions to improve your sales force performance and ensure the right message delivery. We can help you evaluate physicians’ and pharmacists’ perception of your company in various aspects, and help ensure your current target list’s accuracy and upgrade it as per the current market dynamics to better align your sales force efforts.