Market Entry Strategies

Position your launch for success today by applying a unique understanding of your markets with proven launch excellence strategies and connected insights.
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Accelerate your launch

Apply a unique understanding of your markets with proven launch excellence strategies and connected insights refined from over 5,000 launches and 250 years of collective pharma experience. From emerging biopharma to large multinational companies, IQVIA has the experience and the tools to help you maximize your treatment’s value. We can help you not only realize the potential in geographic areas but also exploit potentials in specific therapy and disease areas.

  • New product launch planning and execution across the entire launch spectrum including Pricing and Market Access, Launch Planning and Management, Customer Engagement Models, Launch Tracking and KPIs.
  • Course correction due to label change, early regulatory approval or unfavorable clinical outcomes among others. We can help you be more agile with Launch Strategy and Plan Redesign, Contingency Planning, Launch Diagnostics and Growth Strategy.
  • Product performance issues due to limited adoption, commercial paradigm shifts, or re-launch of a dormant asset. With our forecasting and P&L deep dives, we develop costs of commercialization and build appropriate strategy and tactics.

IQVIA’s market entry strategy solutions include:

Powered by the IQVIA CORE, our global and local healthcare and functional experts can provide you with the patient-centric insights and resources to help you realize your product’s value and accelerate commercial success.

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