Manage trade channels more efficiently

Know the top distributors in your region based on pharmacists’ perceptions. Determine the right competitive price point for your new brand’s launch. Gain a deep insight of the business done at a pharmacy level across physician prescriptions, customer requests for specific brand names, and pharmacists’ recommendations for specific categories. 

We can help you with:

Trade Channel Insights

IQVIA can provide you with insights on pharmacists’ most preferred distributors and help you determine the optimal price for your new brands. We’ll provide you with a comprehensive understanding of transactions and interactions at a pharmacy level for accurate performance and potential.