Measure and monitor brand performance

Gain a complete 360-degree view of your brand performance against key competitors and benefit from customized awareness, trial and usage studies. Get real-time tracking of new product launches and new promotional campaigns at retail pharmacies for an even clearer perspective.

At IQVIA, we can help you with:

Post-Launch Research

IQVIA has the expertise and resources to provide you with reliable post-launch services for your brand. With Radar Dynamics, custom ATU research services, and pharmacy trackers, you get the analytics, data and reports you need to maintain and enhance successful brand.