Deliver the integrated insights your brand needs

In the past, a single research study might have been enough. Not anymore.

Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets.

IQVIA's Primary Intelligence is the exception. We integrate custom and syndicated research with our robust set of data, intelligent analytics, advanced technology, and therapeutic and operational expertise to deliver comprehensive integrated insights.


  • Patient data from over 30 countries including comprehensive clinical EMR and claims
  • Hospital data from 40 countries
  • Prescription data from over 80 countries
  • 4.9 million potential investigators

Intelligent Analytics

  • Teams of dedicated advanced analytics experts proficient in machine learning, epidemiology, quality of life and HEOR
  • 4 global design hubs

Advanced Technology

  • Clinical Trial Optimization Solutions
  • Real-time therapy area and patient analytics (E360™)
  • Unified investigator/site identity management (OneKey)

Therapeutic and Operational Expertise

  • Over 1,000 PhDs
  • Over 1,100 MDs
  • Local expertise in over 100 countries
  • Seamless integration of analytics and operations

Our integrated research solutions capture all five of the interconnected cycles driving today’s complex markets.

The benefits are clear:

  • Assess the competitive actions and stakeholder inputs influencing each cycle to maximize brand performance at launch and across all stages of the lifecycle
  • Understand your brand’s level of execution and effectiveness within and across these cycles to improve brand performance
  • Connect cause and effect delivering insight into how these cycles interrelate and interact to help you drive new starts and increase lifetime patient value