Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
SOLUTIONS
Primary Intelligence
Commercial Analytics
Management Consulting Services
R&D Solutions
Contract Sales and Medical Solutions
MedTech Solutions
Oncology Solutions
Real World Evidence Solutions
Technology Solutions
Supply Chain Solution
Provider Solutions
Public Health Solutions
Primary Intelligence
Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.
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Commercial Analytics
IQVIA provides segmentation and targeting, call planning and resource optimization, multichannel marketing, and performance management and compensation solutions for clients throughout the Middle East and Africa.
Learn More
Management Consulting Services
IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.
Learn More
R&D Solutions
IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.
Learn More
Contract Sales and Medical Solutions
Healthcare is in a constant state of perpetual advancement and development, and healthcare businesses need to innovate and grow ahead of the market to succeed.
Learn More
MedTech Solutions
Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.
Learn More
Guiding through unprecedented innovations to reshape oncology
In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.
Learn More
You know your questions – let us bring you the right real-world answers
Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.
Learn More
Technology Solutions
With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.
Learn More
Re-imagine pharmaceutical distribution and supply chain management
Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.
Learn More
Provider Solutions
IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.
Learn More
IQVIA Public Health interventions work to improve the health of entire populations
IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.
Learn More
PRODUCTS
HCP Space
Hospital Information System
Mobile & Home Health
Revenue Cycle Management
Patient Level Information Costing System
IQVIA Health Data Flight
IQVIA Health Insurance Management
IQVIA Vigilance Platform
SmartSolve eQMS: Enhance Quality Assurance and Control
HCP Space
Build deep HCP engagement journeys. Maximize digital engagement impact. Drive better brand outcomes.
Learn More
Hospital Information System
IQVIA’s cloud based solutions for healthcare providers and institutions are designed to minimize medical errors, increase physician efficiency, reduce costs, facilitate regulatory compliance and promote standardization of care to build a safer, more convenient way of managing healthcare.
Learn More
Mobile and Home Health Tech Solutions
IQVIA’s complete mobility suite for healthcare providers can help improve clinical teamwork, expand boundaries of care and drive better patient outcomes.
Learn More
Revenue Cycle Management
IQVIA can help you improve your billing and collection cycles, save processing time and help with better record keeping so that you can focus on providing the best patient care.
Learn More
Patient Level Information Costing System
IQVIA's PLICS, a patient costing solution, designed to help you better analyze your cost built using a bottom up Activity Based Costing methodology, developed by team of cost accountants specializing in Healthcare.
Learn More
IQVIA Health Data Flight
Transform your raw data with an intelligently designed big data platform for analytics and insights at scale.
Learn more
IQVIA Health Insurance Management
An integrated platform that seamlessly connects patients, healthcare providers and payers to drive efficiency, reduce costs, and improve quality of care.
Learn more
IQVIA Vigilance Platform
Your complete, SaaS approach to drug safety and pharmacovigilance
Learn more
SmartSolve eQMS: Enhance Quality Assurance and Control
The complete eQMS for the Life Sciences industry.
Learn more
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.
LEARN MORE
OUR LATEST WHITE PAPER
Learn how digitalization has transformed the patient journey and why mapping the digital patient journey offers myriad of opportunities for pharma.
LEARN MORE
ABOUT IQVIA MIDDLE EAST & AFRICA
The IQVIA team in the Middle East and Africa works to provide clarity in these dynamic markets.
LEARN MORE
CAREERS
Learn about work and life at IQVIA and find all the opportunities we have for your next step in your career journey.
Learn more
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
Primary Intelligence
Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.
Learn More
Commercial Analytics
IQVIA provides segmentation and targeting, call planning and resource optimization, multichannel marketing, and performance management and compensation solutions for clients throughout the Middle East and Africa.
Learn More
Management Consulting Services
IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.
Learn More
R&D Solutions
IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.
Learn More
Contract Sales and Medical Solutions
Healthcare is in a constant state of perpetual advancement and development, and healthcare businesses need to innovate and grow ahead of the market to succeed.
Learn More
MedTech Solutions
Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.
Learn More
Guiding through unprecedented innovations to reshape oncology
In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.
Learn More
You know your questions – let us bring you the right real-world answers
Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.
Learn More
Technology Solutions
With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.
Learn More
Re-imagine pharmaceutical distribution and supply chain management
Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.
Learn More
Provider Solutions
IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.
Learn More
IQVIA Public Health interventions work to improve the health of entire populations
IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.
Learn More
HCP Space
Build deep HCP engagement journeys. Maximize digital engagement impact. Drive better brand outcomes.
Learn More
Hospital Information System
IQVIA’s cloud based solutions for healthcare providers and institutions are designed to minimize medical errors, increase physician efficiency, reduce costs, facilitate regulatory compliance and promote standardization of care to build a safer, more convenient way of managing healthcare.
Learn More
Mobile and Home Health Tech Solutions
IQVIA’s complete mobility suite for healthcare providers can help improve clinical teamwork, expand boundaries of care and drive better patient outcomes.
Learn More
Revenue Cycle Management
IQVIA can help you improve your billing and collection cycles, save processing time and help with better record keeping so that you can focus on providing the best patient care.
Learn More
Patient Level Information Costing System
IQVIA's PLICS, a patient costing solution, designed to help you better analyze your cost built using a bottom up Activity Based Costing methodology, developed by team of cost accountants specializing in Healthcare.
Learn More
IQVIA Health Data Flight
Transform your raw data with an intelligently designed big data platform for analytics and insights at scale.
Learn more
IQVIA Health Insurance Management
An integrated platform that seamlessly connects patients, healthcare providers and payers to drive efficiency, reduce costs, and improve quality of care.
Learn more
IQVIA Vigilance Platform
Your complete, SaaS approach to drug safety and pharmacovigilance
Learn more
SmartSolve eQMS: Enhance Quality Assurance and Control
The complete eQMS for the Life Sciences industry.
Learn more
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.
LEARN MORE
OUR LATEST WHITE PAPER
Learn how digitalization has transformed the patient journey and why mapping the digital patient journey offers myriad of opportunities for pharma.
LEARN MORE
ABOUT IQVIA MIDDLE EAST & AFRICA
The IQVIA team in the Middle East and Africa works to provide clarity in these dynamic markets.
LEARN MORE
CAREERS
Learn about work and life at IQVIA and find all the opportunities we have for your next step in your career journey.
Learn more
White Paper
Digital Adoption Landscape in MEA
Aug 08, 2022
- Locations
- Middle East & Africa
- Digital Adoption Landscape in MEA
Both HCPs and pharmaceutical companies in the MEA regions have started recognizing the value of digital engagement for better reach. It has been found that 54% of HCPs now are willing to consider hybrid engagement model with pharmaceutical companies, 26% of HCPs prefer a virtual interaction over face-to-face interaction and 70% HCPs in MEA region are now interested to shift to newer ways of communication with pharmaceutical companies.
Read more about this in our latest white paper.