Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.
IQVIA Global Market Insights (GMI) Agent provides a unified view of the global market landscape by leveraging agentic AI to answer multi-dimensional questions no single solution could. It analyzes market shifts using real-time HCP sentiment, optimizes launch strategies with competitive intelligence, and spots opportunities by identifying trends across sales, promotional channels, physician engagement, and forecasts.
It combines our gold standard datasets IQVIA MIDAS®, IQVIA ChannelDynamics®, IQVIA ChannelDynamics® Verbatim, and IQVIA Market Prognosis to deliver deeper tactical insights and strategic recommendations through a natural language conversational interface. Ask a question and get comprehensive answers in near real-time.
GMI Agent instantly synthesizes millions of these data points to deliver clear AI-powered recommendations, competitive insights, and strategic guidance you can act on immediately.
GMI Agent instantly synthesizes millions of these data points to deliver clear recommendations, competitive insights, and strategic guidance you can act on immediately.
GMI Agent accelerates every stage of commercialization through unified intelligence. For pre-launch, it identifies unmet needs, assesses market readiness across 95 countries and provides market forecasts. During launch, it monitors HCP sentiment and promotional effectiveness to optimize messaging and channel mix. Post-launch, it continuously tracks performance, identifies emerging opportunities, and can provide strategic inputs.
By connecting MIDAS sales data, ChannelDynamics promotional insights, ChannelDynamics Verbatim HCP feedback, and Market Prognosis forecasts in one platform, teams get answers in minutes that traditionally take weeks or even months—enabling faster, more confident decisions across product performance, positioning, and market expansion.
Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.
Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.
Harness the power of generative AI to analyze large volumes of HCP verbatims
Accelerate strategic decision making with a clear view on future market dynamics, now powered by AI
Strengthen your portfolio by making more informed decisions and prepare for the impact of new research discoveries.