You need to find the right patients, discover the right doctors, and support both of their unique journeys. This type of precision engagement isn’t easy; it means not just answering the questions at hand, but proactively identifying and solving for new ones.
Artificial intelligence and machine learning can help. By extracting unique insights and making new connections, you can
Discover proven strategies and insights refined over more than 5,000 launches around the world.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Understand how payers, providers, and patients define value, and accelerate market access for new and innovative products.
Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.
Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.
At every stage of the brand lifecycle there is untapped potential to accelerate growth and surpass your competition. Know where there is opportunity and what the best action is.
We know you have stakeholders to please and bottom lines to hit, and that innovation can be met with internal skepticism. Everyone wants assurances, and we can help.
Use cases: Digital Health, using Commercial Analytics powered by AI and machine learning, pricing and market access
Case studies: Learn about specific client challenges and delivered solutions that drove commercial success
Pilot programs: Get hands on and test the viability of our new tools for your commercial project
Example: A client had 4 digital health use cases that had been identified as priorities, but with no working overview of the scientific and technology landscape. Working with IQVIA's Digital Health Consulting team, the customer achieved line-of-site to the entire landscape, refined their priorities, and moved from vision to proof of concept.