SOLUTIONS
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Primary Intelligence
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Commercial Analytics
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Management Consulting Services
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R&D Solutions
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Contract Sales and Medical Solutions
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MedTech Solutions
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Oncology Solutions
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Real World Evidence Solutions
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Technology Solutions
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Supply Chain Solution
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Provider Solutions
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Public Health Solutions
Primary Intelligence
Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.
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Commercial Analytics
IQVIA provides segmentation and targeting, call planning and resource optimization, multichannel marketing, and performance management and compensation solutions for clients throughout the Middle East and Africa.
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Management Consulting Services
IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.
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R&D Solutions
IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.
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Contract Sales and Medical Solutions
Healthcare is in a constant state of perpetual advancement and development, and healthcare businesses need to innovate and grow ahead of the market to succeed.
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MedTech Solutions
Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.
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Guiding through unprecedented innovations to reshape oncology
In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.
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You know your questions – let us bring you the right real-world answers
Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.
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With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.
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Re-imagine pharmaceutical distribution and supply chain management
Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.
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IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.
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IQVIA Public Health interventions work to improve the health of entire populations
IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.
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HCP Space
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Hospital Information System
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Mobile & Home Health
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Revenue Cycle Management
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Patient Level Information Costing System
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IQVIA Health Data Flight
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IQVIA Health Insurance Management
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IQVIA Vigilance Platform
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SmartSolve eQMS: Enhance Quality Assurance and Control
HCP Space
Build deep HCP engagement journeys. Maximize digital engagement impact. Drive better brand outcomes.
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Hospital Information System
IQVIA’s cloud based solutions for healthcare providers and institutions are designed to minimize medical errors, increase physician efficiency, reduce costs, facilitate regulatory compliance and promote standardization of care to build a safer, more convenient way of managing healthcare.
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Mobile and Home Health Tech Solutions
IQVIA’s complete mobility suite for healthcare providers can help improve clinical teamwork, expand boundaries of care and drive better patient outcomes.
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Revenue Cycle Management
IQVIA can help you improve your billing and collection cycles, save processing time and help with better record keeping so that you can focus on providing the best patient care.
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Patient Level Information Costing System
IQVIA's PLICS, a patient costing solution, designed to help you better analyze your cost built using a bottom up Activity Based Costing methodology, developed by team of cost accountants specializing in Healthcare.
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IQVIA Health Data Flight
Transform your raw data with an intelligently designed big data platform for analytics and insights at scale.
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IQVIA Health Insurance Management
An integrated platform that seamlessly connects patients, healthcare providers and payers to drive efficiency, reduce costs, and improve quality of care.
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IQVIA Vigilance Platform
Your complete, SaaS approach to drug safety and pharmacovigilance
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SmartSolve eQMS: Enhance Quality Assurance and Control
The complete eQMS for the Life Sciences industry.
Learn moreBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.
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OUR LATEST WHITE PAPER
"Learn how digitalization has transformed the patient journey and why mapping the digital patient journey offers myriad of opportunities for pharma.
LEARN MOREABOUT IQVIA MIDDLE EAST & AFRICA
The IQVIA team in the Middle East and Africa works to provide clarity in these dynamic markets.
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CAREERS
"Learn about work and life at IQVIA and find all the opportunities we have for your next step in your career journey.
Learn moreBlog
Reimagining Healthcare Access in West Africa Through Health Economics
Sep 11, 2025
As healthcare systems across West Africa face mounting pressures—from rising chronic disease burdens to declining donor funding—the need for smarter, data-driven decision-making has never been more urgent. In a recent webinar hosted by IQVIA, experts from Ghana, Nigeria, and the private sector came together to explore how health economics can be a transformative tool in shaping policy, guiding investment, and improving access to care.
Ghana’s Progress: Institutionalizing HTA
Dr. Daniel Ankrah provided a deep dive into Ghana’s journey with Health Technology Assessment (HTA). Since 2017, Ghana has established a formal HTA Secretariat, developed process guidelines, and published a reference case adopted by international bodies. HTA in Ghana is now actively shaping reimbursement decisions, including the inclusion of pediatric oncology treatments and the evaluation of malaria vaccines.
“HTA gives us maximum benefits for every spending we make. It affords us equity, bargaining power, and cost containment,” said Dr. Ankrah.
Nigeria’s Momentum: Strategic Purchasing and Innovation
Dr. Yakubu Agada-Amade highlighted Nigeria’s evolving approach to integrating health economics. The National Health Insurance Authority (NHIA) has begun reimbursing high-impact technologies, including oncology drugs and diagnostics, through cost-sharing partnerships with pharmaceutical companies.
“We’re asking industry players to shift from being suppliers to system builders. Co-invest in local data, support HTA, and commit to transparent, value-based pricing,” urged Dr. Agada-Amade.
Nigeria is also developing a formal HTA framework, with plans to commission studies and build institutional capacity in collaboration with global partners.
Industry’s Role: Driving Access and Sustainability
Muhammad Abdulkarim, representing the private sector, emphasized the importance of clear engagement processes and collaborative models. He noted that innovative reimbursement programs are already expanding access, reducing medical tourism, and enabling hospitals to stock life-saving medicines.
“With these programs, patients who couldn’t afford treatment before are now staying longer on therapy. This is the right direction,” he said.
Why Health Economics Matters Now More Than Ever
Isiuwa Onayiga, Manager, English Speaking West Africa, IQVIA, emphasized on the broader role of health economics in strengthening healthcare systems. She highlighted the importance of generating real-world evidence, deploying digital health tools, and conducting cost-effectiveness studies to inform policy and remove barriers to care.
IQVIA’s work across Africa centers on data for health—from clinical trials and digital tools to health system evaluations and strategic planning. The organization is committed to supporting governments, payers, and industry partners in building sustainable, evidence-based healthcare systems.
“Health economics is particularly important today as we face constrained budgets and rising demand. It helps us do more with less and make smarter, more equitable decisions,” said Isiuwa Onayiga.
Watch the Webinar On-Demand
If you missed the live session, you can watch the full webinar here: https://event.on24.com/wcc/r/5030034/52A047E087961E1FFF0CF8AE2F09DB76