Press Release

IQVIA's Orchestrated Customer Engagement Platform Selected by Biopharm to Strengthen Customer Experience

Sep 02, 2021

Algiers – September 7, 2021 - IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, today announced that Biopharm has selected IQVIA Technologies’ Orchestrated Customer Engagement (OCE) platform for deployment in the Algerian market.

“Biopharm is pleased to be part of OCE platform’s growing client base,” said Aouadi Abderaouf, Biopharm Sales Force Effectiveness Manager. “This service agreement adds to the advanced business analytics and technology solutions we are implementing with the help of IQVIA. We believe this collaboration will help Biopharm enhance and strengthen customer experience which links to our future business plans and paves the way for upcoming expansions.”

IQVIA Technologies’ OCE for advanced customer engagement breaks down silos by seamlessly connecting sales, account management, marketing and other functions to enhance the customer experience, strengthen relationships, and drive performance. OCE is built on best-in-class industry platforms, including Salesforce. Its unique capabilities include predictive analytics and machine learning, which produce informed recommendations for sales calls to clients. OCE seamlessly works with other data and applications to drive smarter, coordinated engagements with healthcare professionals.

“We are excited to have Biopharm use our Orchestrated Customer Engagement Platform,” said Ravi Akella, Sr. Director, Commercial Technologies for IQVIA. “With COVID-19, customer engagement models are evolving and OCE supports Biopharm’s ambition to transform and improve customer interactions to advance client trust and loyalty.”

Biopharm joins many other life sciences customers that have selected IQVIA OCE’s innovative solutions to address market momentum and the need for innovative platforms to advance customer engagement.

About IQVIA
IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 70,000 employees, IQVIA conducts operations in more than 100 countries.

IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures. To learn more, visit www.iqvia.com.

About Biopharm
The pharmaceutical healthcare provider BIOPHARM Spa is today without a doubt, one of the most brilliant jewels of the young Algerian industry. BIOPHARM is above all a state of mind based on self-confidence, inventiveness and a love for a job well done, instilled since its creation in 1992. It is the only Algerian company with a European certification.

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