Press Release

Kuwait Saudi Pharmaceuticals (KSP) Selects IQVIA's OCE Solution

May 27, 2021

IQVIA™ (NYSE:IQV), a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry, today announced that Kuwait Saudi Pharmaceuticals (KSP), a subsidiary of *Mezzan Holding Co. that specializes in the development, manufacture and marketing of pharmaceutical products, has selected IQVIA Technologies’ Orchestrated Customer Engagement (OCE) platform.

“The pandemic forced companies to adopt transition from conventional to technological platform,” KSP Chairman Rashed Khazal said. “In KSP, we strongly believe in adopting the hybrid model that mixes between the digitalized and conventional tools. Using powerful tools to prove the value of medicine is increasingly useful as medicine becomes more personalized. KSP is looking forward for more economical ways and remarkable new technologies that digitalize the processes and data using artificial intelligence that enables us to achieve our goals and enhancing productivity.”

IQVIA’s OCE for advanced customer engagement breaks down silos by seamlessly connecting sales, account management, marketing and other functions to enhance the customer experience, strengthen relationships and drive performance. OCE is built on best-in-class industry platforms, including Salesforce, MuleSoft, Heroku and Box. With unique capabilities, such as predictive analytics and machine learning. OCE provides an intuitive user experience, AI-enabled recommendations, fluid integration with other data and applications to deliver smarter, coordinated engagements with healthcare professionals.

“We are excited to have Kuwait Saudi Pharma on our Orchestrated Customer Engagement Platform” said Chady Eid, IQVIA Country Manager for Kuwait, Levant and the Upper Gulf. “With COVID-19, customer interaction is moving towards digital. We are happy to equip Kuwait Saudi Pharma with the latest technologies and applications to meet the needs of its healthcare and Pharmaceutical network.”

Kuwait Saudi Pharmaceuticals joins more than 150 other life sciences customers that have selected IQVIA OCE’s innovative solutions to address market momentum and the need for innovative platforms to advance customer engagement.

About IQVIA

IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 72,000 employees, IQVIA conducts operations in more than 100 countries.

IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors, and scientific advances, in an effort to advance their path toward cures. To learn more, visit www.iqvia.com.

About KSP

KSPICO is certified as a pharmaceutical producer in the GCC, Iraq, Jordan, Sudan, North Africa and Ethiopia. It has a portfolio of more than 225 registered products and therapeutics used in the treatment of cardiovascular, nervous system, endocrine, gastrointestinal, and respiratory conditions and disorders.

For more information about KSPICO, visit www.kspico.com
Instagram: https://www.instagram.com/kspico.kw/?hl=af

*Mezzan Holding operates in 7 countries. Active in consumer staple industry including packaging, catering, contract services and logistics. Distributes over 34,000 Stock Keeping Units (SKU). For more information: www.mezzan.com

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