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SOLUTIONS
  • Primary Intelligence
  • Commercial Analytics
  • Management Consulting Services
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Primary Intelligence

Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.

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Commercial Analytics

IQVIA provides segmentation and targeting, call planning and resource optimization, multichannel marketing, and performance management and compensation solutions for clients throughout the Middle East and Africa.

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Management Consulting Services

IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.

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R&D Solutions

IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.

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Contract Sales and Medical Solutions

Healthcare is in a constant state of perpetual advancement and development, and healthcare businesses need to innovate and grow ahead of the market to succeed.

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MedTech Solutions

Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.

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Guiding through unprecedented innovations to reshape oncology

In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.

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You know your questions – let us bring you the right real-world answers

Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.

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Technology Solutions

With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.

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Re-imagine pharmaceutical distribution and supply chain management

Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.

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Provider Solutions

IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.

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IQVIA Public Health interventions work to improve the health of entire populations

IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.

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  • HCP Space
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  • IQVIA Vigilance Platform
  • SmartSolve eQMS: Enhance Quality Assurance and Control
HCP Space

Build deep HCP engagement journeys. Maximize digital engagement impact. Drive better brand outcomes.

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Hospital Information System

IQVIA’s cloud based solutions for healthcare providers and institutions are designed to minimize medical errors, increase physician efficiency, reduce costs, facilitate regulatory compliance and promote standardization of care to build a safer, more convenient way of managing healthcare.

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Mobile and Home Health Tech Solutions

IQVIA’s complete mobility suite for healthcare providers can help improve clinical teamwork, expand boundaries of care and drive better patient outcomes.

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Revenue Cycle Management

IQVIA can help you improve your billing and collection cycles, save processing time and help with better record keeping so that you can focus on providing the best patient care.

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Patient Level Information Costing System

IQVIA's PLICS, a patient costing solution, designed to help you better analyze your cost built using a bottom up Activity Based Costing methodology, developed by team of cost accountants specializing in Healthcare.

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IQVIA Health Insurance Management

An integrated platform that seamlessly connects patients, healthcare providers and payers to drive efficiency, reduce costs, and improve quality of care.

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IQVIA Vigilance Platform

Your complete, SaaS approach to drug safety and pharmacovigilance

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SmartSolve eQMS: Enhance Quality Assurance and Control

The complete eQMS for the Life Sciences industry.

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Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.

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PODCASTS

Listen to our podcasts to hear from key opinion leaders and experts.

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OUR LATEST WHITE PAPER

"Learn how digitalization has transformed the patient journey and why mapping the digital patient journey offers myriad of opportunities for pharma.

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ABOUT IQVIA MIDDLE EAST & AFRICA

The IQVIA team in the Middle East and Africa works to provide clarity in these dynamic markets.

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NEWSROOM

Read the latest updates and press releases.

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CAREERS

"Learn about work and life at IQVIA and find all the opportunities we have for your next step in your career journey.

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Press Release

MS Pharma Selects IQVIA's OCE Solution

Mar 29, 2021

[March 11, 2021] IQVIA™ (NYSE:IQV), a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, today announced that MS Pharma has signed an agreement with IQVIA to deploy a selection of applications from its Orchestrated Customer Engagement (OCE) platform, including OCE Remote and OCE Optimizer, in addition to OneKey HCP/HCO reference data services. These solutions will be deployed in several countries in the Middle East, Africa, and Mediterranean regions, starting with Algeria and Greece. MS Pharma is a leading regional pharmaceutical company in the MENA region (the Middle East and North Africa), headquartered in Amman, Jordan and with new management offices in Zug, Switzerland.

“As MS Pharma, our mission is to improve our communities’ quality of life by increasing the access to high quality and affordable products,” said Burak Ozden, Corporate Head of Digital Commercial Operations. “MS Pharma is undergoing a digital transformation journey. Digitalization is an important topic for all pharma companies and COVID-19 has increased the need for digital tools to communicate to customers from different channels. We’re looking for further integration of IQVIA systems to OCE.”

IQVIA’s OCE platform is a suite of applications that breaks down internal barriers by seamlessly connecting sales, account management, marketing, and other functions to enhance the customer experience, strengthen relationships and drive performance. OCE is a SaaS-based platform built on best-in-class technologies such as Salesforce, Mulesoft, Heroku and others. With unique capabilities, such as predictive analytics and machine learning, OCE provides an intuitive user experience, AI-enabled recommendations, fluid integration with other applications to deliver smarter, coordinated engagements with healthcare professionals.

“We are excited to have MS Pharma on our Orchestrated Customer Engagement Platform,” said Yasmine Arim, General Manager of IQVIA Algeria. “This orchestrated model will enable our client to improve their customers' experiences, build trust, and optimize resource allocation across all engagement activities, especially within the complex context related to COVID-19.”

MS Pharma joins 140 other life sciences customers that have selected IQVIA OCE’s innovative solutions to advance customer engagement.

About IQVIA

IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 70,000 employees, IQVIA conducts operations in more than 100 countries.

IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures. To learn more, visit www.iqvia.com.

About MS Pharma

MS Pharma is a leading regional pharmaceutical company in the MENA region (the Middle East and North Africa), well-positioned for fast business growth. Headquartered in Amman, Jordan, and with new management offices in Zug, Switzerland, MS Pharma markets a wide range of generic and biotech products and is active in several therapeutic areas, including cardiovascular, CNS (central nervous system), respiratory, and oncology. With R&D and manufacturing facilities in Greece, Algeria, Jordan and Saudi Arabia, the company manufactures several dosage forms including solids, liquids, cytotoxic drugs, and sterile injectables. Through its subsidiary, Genepharm, Greece, the company also out-licenses quality generic pharmaceuticals to a wide customer base in Europe. MS Pharma employs over 2700 people in 13 countries and has a turnover of USD 240 million (2019).

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