Press Release

Tamer Healthcare in Saudi Arabia Selects IQVIA's OCE Solution

Feb 25, 2021

[February 25, 2021] IQVIA™ (NYSE:IQV), a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, today announced that Tamer Healthcare, a leading healthcare distributor in Saudi Arabia and the Middle East and a subsidiary of Tamer Group, has selected IQVIA Technologies’ Orchestrated Customer Engagement (OCE) platform as its CRM systems supplier.

“Tamer Healthcare is proud and fully enthusiastic to be part of the OCE platform’s growing family,” Tamer Healthcare’s Senior Market Access Director, Dr. Yasser Khattab, said. “This service agreement adds to the business solutions range that we are implementing with the help of IQVIA in the field of advanced business analytics and tech solutions. We are sure that the implementation of OCE, as a service segment leader, will help us care better for our customers in terms of better knowledge and anticipation of customer needs, long-term retention, and database growth; reflecting our services’ quality, sustainability, and profitability.”

IQVIA Technologies’ OCE for advanced customer engagement breaks down silos by seamlessly connecting sales, account management, marketing, and other functions to enhance the customer experience, strengthen relationships and drive performance. Orchestrated Customer Engagement SaaS-based platform, which is built on best-in-class technologies such as Salesforce, Mulesoft, Heroku and others. With unique capabilities, such as predictive analytics and machine learning, OCE provides an intuitive user experience, AI-enabled recommendations, fluid integration with other data and applications to deliver smarter, coordinated engagements with healthcare professionals.

“IQVIA has worked closely with Tamer Group for several years now, and we are excited that they’ve selected IQVIA’s OCE for their Digital Transformation journey in the Kingdom of Saudi Arabia,” Mohamed Mostafa, General Manager for IQVIA in Saudi Arabia and Egypt, said. “IQVIA Technologies’ OCE will enable them to optimize their customer engagement with precision targeting and with the right content.”

Tamer Group joins 140 other life sciences customers that have selected IQVIA OCE’s innovative solutions to address market momentum and the need for innovative platforms to advance customer engagement.

About IQVIA

IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 68,000 employees, IQVIA conducts operations in more than 100 countries.

IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures. To learn more, visit www.iqvia.com.

About Tamer Healthcare

Tamer Healthcare is a leading healthcare company responding to the growing needs of Saudi Arabia and the Middle East communities. Today, it has established a special position in the Saudi marketplace, resulting from a unique approach to business, service, and customer portfolio; and has been in the leader position in healthcare distribution services since 2010 both in total turnover and growth.

Headquartered in Jeddah, Saudi Arabia, Tamer Healthcare serves many of the world’s leading companies through various agreements, partnerships, and joint ventures; leading the growth in the healthcare sector in its operating markets.

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