Three growth functions. One connected partner.
CONNECTED INTELLIGENCE™
Your partner for growth
IQVIA combines healthcare data, marketing solutions, and digital agency services to help health systems identify growth opportunities, engage priority audiences, strengthen referral networks and optimize enterprise performance to achieve measurable results.
Is your health system growth strategy built on shared data?
Strategy teams often use different data than liaison and consumer marketing teams. Our Healthcare Market Intelligence Solutions connect market position, referral flow and service line demand so growth priorities start from shared intelligence.
Do you know which providers drive high-value referrals?
Without referral insight, provider opportunities can be missed. Our Healthcare Provider Marketing solutions combine first-party HCP data, referral analytics and omnichannel engagement so outreach focuses on HCPs who influence referral volume.
Is your marketing aligned to your growth strategy?
Patient marketing works best when it draws on the same intelligence guiding strategy and provider engagement. Our Patient Marketing experts bring market opportunity, patient demand and growth priorities into one shared view, so you focus investment, engage the right audiences and connect performance to patient volume.
WHITE PAPER
A precision playbook for service line growth
Build a smarter service line growth strategy with privacy-first targeting, search and content, physician engagement and measurement. Our playbook offers practical actions to align patient intent, referral growth and marketing performance.
Patient Marketing
Reach the right patients for the right service lines and connect campaigns to real volume.INSIGHT BRIEF
How provider media habits are changing
Healthcare providers spend nearly eight hours a day with digital media. See which channels they trust, how media habits are changing and what data-driven engagement means for health system marketers.
OUR LATEST ON HEALTH SYSTEM GROWTH
Dig deeper into health system growth and what connects it
Explore perspectives to help turn health system growth priorities into action.
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What does patient spend reveal about growth?
It shows how patients seek care, where revenue leaves the system and which service lines offer growth potential.
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Why is physician engagement shifting to intent?
Intent-driven outreach uses timely content and coordinated channels to strengthen physician relationships and grow referrals.
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How can patient stories build trust and grow volume?
Penn Medicine paired an authentic patient story with performance media to grow patient engagement and surgical volume.
Connect with our health system experts
Unifying Referral Intelligence: Strategies for Health System Expansion
The New Rules of Healthcare Provider Marketing
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Data-driven strategies for system growth
See how market dynamics, referral relationships and demand forecasting can help health systems identify growth opportunities and act on them.
INSIGHT LIBRARY
Research for health system leaders
Browse blogs, white papers, case studies, podcasts and on-demand webinars across strategy, provider engagement and patient marketing.
Frequently Asked Questions
Answers to common questions about health system growth.
Connected Intelligence™ connects market intelligence, provider engagement data and patient marketing to help health system growth and strategy leaders make actionable decisions around shared data and measurable growth opportunities. See how the model works.
IQVIA uses service line analysis to find growth potential, geographic demand to find underserved markets and referral optimization to reduce leakage. Provider engagement and patient marketing connect opportunities to measurable growth outcomes. Explore how we support service line growth.
Health systems track service line share of care, patient acquisition and retention, geographic demand capture, and referral analytics. IQVIA connects market and provider intelligence so health systems can identify gaps, act on them and track improvement. See what referral data alone can’t tell you.
Growth analytics platforms like IQVIA’s track share of care, patient volume and service line ROI while clinical/operational analytics focus only on quality and utilization. See why 17 of the top 20 U.S. News-ranked health systems partner with IQVIA to make smarter, data-driven growth decisions.
Market intelligence surfaces demand and growth opportunities, so you can prioritize service lines or patient audiences that contribute to revenue. IQVIA’s Connected Intelligence™ connects the data and decisions to make the overarching strategy actionable and measurable. See how one health system did it.
Typically, they start by analyzing regional market data and service line demand, assessing provider coverage and referral patterns, and then aligning patient acquisition to the best opportunities. IQVIA Connected Intelligence™ connects the data behind each step. Explore the market data approach.