Power your growth by reaching the right physicians and their patients.
In today’s competitive healthcare landscape, growth isn’t just about expanding services, it’s about expanding insight. For strategy and business development leaders at hospitals and health systems, the ability to understand patient care demand beyond your current footprint is no longer a luxury. It’s a necessity.
IQVIA’s Market Strategy Solution (MSS) empowers provider organizations to make smarter, faster, and more confident decisions by delivering unparalleled visibility into market dynamics, patient density, and payer trends across geographies.
Hospitals often struggle with:
These blind spots can stall strategic initiatives, misalign resource allocation, and leave growth opportunities untapped.
IQVIA’s MSS closes these gaps with two powerful components:
Together, they provide a panoramic view of the healthcare ecosystem—beyond your walls.
Here’s how MSS delivers measurable value:
What You Need | What MSS Provides |
---|---|
Access to market data | Expanded view of claims activity to drive growth |
Analyze market trends | Understand impact from procedures, claims, and managed care activity by geography |
Understand patient density | Optimize planning with visibility across service lines and coverage |
Identify behavioral trends | Leverage financial insights to anticipate provider and patient actions |
Close payer data gaps | Analyze trends across all U.S. payer types with IQVIA’s Managed Care Universe |
With access to:
MSS is built on the most comprehensive healthcare data foundation in the industry.
Whether you're evaluating new markets, refining service line strategies, or navigating payer dynamics, MSS equips you with the intelligence to act decisively.
Let’s talk about how IQVIA can help your health system grow smarter. Contact us today.
Power your growth by reaching the right physicians and their patients.