HEALTHCARE PROVIDER MARKETING SOLUTIONS

Are you reaching the right
healthcare
providers?

IQVIA connects HCP data, engagement, and marketing activation so health systems reach the right people with precision. Engage 1.4M opted-in providers, strengthen referral networks, and turn outreach into measurable, referral-driven growth. 

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Locations United States Our U.S. Solutions Healthcare Solutions Health System Solutions Healthcare Provider Marketing
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CONNECTED INTELLIGENCE™

Is fragmented data holding back your HCP reach?

Fragmented data makes it impossible to align strategy, HCP engagement and marketing. IQVIA’s unified HCP data and marketing solutions give health systems a clear view of which providers to prioritize and drive measurable impact on referral growth.

A smarter approach to HCP marketing

From compliant, first-party data to hands-on support, IQVIA helps HCP marketers reach the right healthcare providers. Campaigns activate across all channels, backed by teams who know health system marketing. You get referral growth you can measure.
WHITE PAPER
Elevate your HCP strategy before voting season
U.S. News & World Report rankings shape how physicians and patients see your health system. This white paper breaks down the Five Rs of healthcare provider marketing and shows what to consider for maximum share of voice before voting opens.
Get the whitepaper
medical professionals meeting in hospital

See how IQVIA's healthcare provider marketing solutions drive referral growth

Broadcast Email

Healthcare's gold standard in physician email. Reach 1.4M+ opted-in healthcare providers with personalized email built for healthcare. Trusted by top health systems.

Triggered Email

Triggered email turns HCP intent into action. Identify healthcare providers researching treatments, then trigger email based on activity, turning intent into referrals.

Social and Programmatic Advertising

Reach healthcare providers on the platforms they use, powered by 100 percent first-party data and strong match rates.

OneKey Reference Data

OneKey data anchors your HCP targeting and reporting for more precise campaigns across every channel.

Provider Relationship Manager

Give physician liaisons one platform for provider intelligence and field workflow, powered by AI-enabled mobile tools.
1.4M+

individual HCPs opted in to receive email from IQVIA.

100

hospitals and health systems partner with IQVIA, including 17 of the top 20 U.S. News-ranked organizations.

79-80%

Meta match rate for healthcare providers (35-50% on LinkedIn).

"Most health systems use similar tactics during USNWR season — so we're constantly looking for ways to stand out. Whether it's refining our physician targeting or layering in programmatic, we're focused on being more strategic, not just louder."
National Reputation Marketing
Director, Large Midwestern Academic Medical Center

Dig deeper into healthcare provider marketing

Find white papers, fact sheets, and articles designed to help you reach the right HCP audience.
With first-party healthcare provider data that helps power targeted social, email, and programmatic campaigns. Get the fact sheet
OneKey delivers detailed, daily-updated data on healthcare organizations so you can target physicians with confidence. Get the details
AIM XR identifies research-stage physicians and triggers timely email, turning intent into measurable referrals. Learn about AIM XR
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Blog

How AIM XR transformed oncology referrals

Johns Hopkins Medicine used behavior-triggered email based on physician research activity, driving 28 net new physicians referring to Proton Therapy.
Read the Case Study

Frequently Asked Questions

Answers to common questions about healthcare provider marketing.

Healthcare provider marketing means reaching physicians, NPs, and PAs, across email, programmatic, social, and search. IQVIA connects real-world data to all channels so campaigns reach the right HCPs and tie back to referral growth. See how our HCP marketing solutions connect data to every channel.

Triggered email built on real HCP behavior consistently outperforms broadcast sends, reaching a 33% open rate for hospital campaigns. Pairing with paid social, programmatic display, and automation keeps HCPs engaged throughout a multi-touch journey. See our HCP media trends report for details.

IQVIA helps hospital marketers reach healthcare providers through email, programmatic advertising, and paid social media extended with LinkedIn for added reach. With 1.4M HCPs opted in, every contact comes from a compliant network. Download our HCP Email Engagement report to learn more.
IQVIA's expertise complements HCP engagement platforms like Doximity, identifying physician research activity and triggering timely outreach. This is how Johns Hopkins Medicine drove 28 net new referrals. See the case study.
Physician email marketing works best when it's triggered by real research activity, not sent as a one-size-fits-all blast. IQVIA's data shows triggered emails achieve an 18.26% open rate, well above benchmarks, even as send volume grows. Get the HCP email engagement report for more info.
Email remains the top channel for reaching HCPs, followed by LinkedIn which is used by 70% of medical professionals for research and networking. HCPs also engage on social platforms like YouTube, with 54% using YouTube for professional content. Get the full report on HCP channel preferences.
With omnichannel HCP engagement, physicians get one consistent message across channels. Email, social, and programmatic advertising work together while deterministic HCP identification extends reach into search on Google and Bing. See how we help build your brand awareness and reputation with HCPs.
Building an HCP email list from scratch or sourcing lists from unknown providers risks low deliverability. IQVIA's OneKey network maintains 1.4M opted-in physicians across 751K healthcare organizations, so you don't have to start from zero. Get the fact sheet to learn about OneKey.

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