HEALTH SYSTEM SOLUTIONS

Grow patient volume for priority service lines

IQVIA helps health system marketers grow patient volume by connecting data, decisions, and activation behind targeted digital marketing campaigns to real patient acquisition and measurable ROI.
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Mother using a tablet with her son

Where can patient marketing drive the most growth?

IQVIA coordinates digital campaigns that reach and engage patients as they research and make care decisions. Align your investments to priority services, geographies, and operational realities to turn marketing activity into business impact.
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Prove what works and choose where to grow

Most teams have campaign data but little visibility into clinical demand or downstream outcomes. IQVIA connects healthcare data, channel execution, and measurement, so you can choose where to invest and prove marketing’s impact across service lines.
Patient marketing that keeps up with AI search
AI search visibility is becoming a key performance indicator, particularly as patient trust in generative AI results grows. Now, your health system needs to show up often, positively and prominently in AI citations so you can become more visible.
PLAN YOUR NEXT MOVE

Connected solutions built for every stage of your patient marketing strategy

Digital Advertising

Raise awareness and capture demand with targeted campaigns across paid search, programmatic display, and paid social.

Healthcare SEO

Make your service-line pages easier to find, trust and act on with healthcare SEO built for how patients search.

Measurement and Analytics

Connect campaign activity to patient acquisition and growth outcomes through privacy-safe, stakeholder-ready reporting.

Marketing Automation and Email

Build engagement programs across email, SMS and chatbots to nurture patients, retain them, and grow conversion.

AI Search

Understand and optimize your visibility across AI search as patients discover, evaluate and choose care.
70+ years

of healthcare data experience, partnering with more than 100 health systems including 17 of the top 20 U.S. News-ranked hospitals and health systems.

$25M+

in paid media managed annually

25

service lines and hundreds of specialty campaigns supported

Our account team is highly engaged, bringing forward trends and optimizations for us to consider and ensuring best results for our campaigns.
Executive Director
Marketing and Brand Strategy, Roper St. Francis Healthcare

Turn patient marketing insight into action

Use these IQVIA resources to plan campaigns, reach patients across channels, and measure the outcomes that matter.
Personalized outreach can improve patient loyalty, enhancing downstream acquisition, retention, and continuity. Read the blog
See how geographic-level market insights help you reach the right patients so you capture clinical demand precisely. See what works
See how to prove marketing’s return on patient acquisition and turn campaign activity into measurable patient growth. Read the white paper

Precision Marketing and the Patient Experience

Beyond reaching target patient audiences, supporting them throughout the healthcare journey can improve retention, loyalty, and engagement.
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Frequently Asked Questions

Answers to common questions about healthcare market intelligence and growth strategy:

Patient volume grows when you are visible where patients search, capture high-intent demand and keep them engaged with content. IQVIA coordinates AI search, SEO, paid search, and programmatic display, paid social, and email to reach the right patients. See how you can grow new patient visits.
Successful campaigns start with the right audience and connect activity to real outcomes. IQVIA prioritizes high-value, treatment-ready patients, coordinates activation across channels, and measures results against acquisition.Visualize what marketing success looks like.
Measure patient marketing beyond clicks and impressions by combining website activity, appointment trends, market data, and performance insights. This helps teams understand how marketing influences patient actions and service line growth. See how Houston Methodist measures marketing impact. 
A strong healthcare SEO foundation improves metadata, indexing, site speed, structured data, and content hierarchy so patients and caregivers can find essential care information and key content faster and with less friction. See how IQVIA strengthened SEO foundations for a pediatric health system.
IQVIA builds consumer audiences from modeled, behavior-based, and non-identified data, keeping targeting HIPAA-aligned. Health system teams reach the right patients when they need care most while safeguarding privacy. Target new patients precisely when they need care most.

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