HEALTH SYSTEM SOLUTIONS

Healthcare market intelligence solutions

Growth requires Connected Intelligence. IQVIA connects strategic planning, healthcare provider engagement, and marketing so you can see the full opportunity, prioritize the right service lines, and connect outcomes to measurable growth.
Team meeting in hospital

GROWTH REQUIRES CONNECTED INTELLIGENCE

Struggling to see your full market opportunity?

Most health system strategy teams lack a complete view of market demand and where patient leakage erodes growth. IQVIA brings both into view, so you can prioritize service lines and investments and align your organization on how to grow.

How we deliver Connected Intelligence

Every growth decision starts with the right intelligence. IQVIA connects unparalleled data, purpose-built solutions, proven partnerships, and field-ready insights so your teams can identify opportunities and act with confidence, every time.
CASE STUDY
See referral patterns that traditional data misses
When a major health system needed to understand referral patterns after a multi-state merger, they worked with IQVIA to combine referral analytics, market intelligence, and unified provider data, uncovering patterns that traditional data missed.
Team medical analysts and doctors consulting with graphs data and chart

Connected solutions built for every stage of your health system growth strategy

Provider Strategy Solution (PSS)

See referral patterns and patient leakage across every site of care, powered by Precision Referral Intelligence.

Market Strategy Solution (MSS)

Analyze patient demand and service-line performance to prioritize the right markets and investments.

Provider Relationship Manager (PRM)

OneKey delivers an accurate view of where healthcare professionals practice and their organizational relationships.

OneKey Reference Data

Give physician liaisons provider intelligence, referral insights, and field tools for targeted outreach and tracking.

Healthcare Utilization Forecasting

3-, 5-, and 10-year healthcare demand forecasting for diagnoses, procedures, place of service, and socioeconomic trends.

Consumer Share of Wallet

Reveal where patients spend their healthcare dollars by condition, organization, and demographic to guide investment.

Custom Analytics

Turn your data into custom analytics for referral, market, and marketing priorities.
70+ years

of healthcare data experience, partnering with more than 100 health systems including 17 of the top 20 U.S. News-ranked hospitals and health systems.

11.1M+

healthcare professionals and 751K+ healthcare organizations

1M+

forecast models projecting demand 3, 5, and 10 years out to the zip-5 level.

Their imputed referral analytics are unmatched, and they have the most reliable physician roster we've seen."
AVP
Enterprise Intelligence, Multi-State Health System

Dig deeper into market intelligence and growth

Find fact sheets and articles designed to help you grow your market intelligence and referral strategy knowledge base.
Get IQVIA's full solution suite, MSS, PSS, forecasting, OneKey, and PRM, built on unparalleled healthcare data. GET THE FACT SHEET
Explore the top data-driven strategies and actionable tips that effectively drive your health system’s success. READ THE BLOG
Get 3, 5, and 10-year demand forecasts to the zip-5 level, so you can staff, budget, and plan capacity with confidence. VIEW THE FACT SHEET
Mentor analyzing growth business plan with executive managers using lap

Blog

Leading health system fuels strategic growth

After a multistate merger, one health system built a trusted view of referral activity using OneKey, PSS and MSS, uniting teams around one source of truth.

Frequently Asked Questions

Answers to common questions about healthcare market intelligence and growth strategy:

Healthcare market intelligence provides data-driven insights about patient demand, payer trends, and competitive dynamics across your markets. IQVIA's Market Strategy Solution (MSS) analyzes claims across 300M+ patients and 5.9M provider affiliations and managed care coverage by geography and market.
Leakage often stems from referral gaps, out-of-network preferences and incomplete visibility into provider behavior by geography. Our Provider Strategy Solution (PSS) pinpoints where and why it's happening. Get the details from our PSS fact sheet.