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Drive Measurable Referral Growth with Smarter Provider Engagement
Jun 27, 2025
In healthcare, strong provider relationships are the foundation of sustainable growth. But in a world of fragmented data and shifting priorities, how do you ensure your outreach efforts are timely, relevant, and effective?
IQVIA’s Physician Relationship Manager (PRM) delivers exactly that—a smarter, data-driven way to build provider trust and increase patient referrals.
The Value: Stronger Relationships, More Referrals
At its core, PRM is about turning insight into impact. It empowers hospital and health system teams to:
- Identify high-value providers most likely to refer patients.
- Understand provider interests in real time, so outreach is always relevant.
- Act quickly when providers show signs of disengagement or interest in specific services.
- Personalize communication at scale, improving engagement and loyalty.
The result? More meaningful provider connections and measurable referral growth.
How It Works: Intelligence That Drives Action
PRM combines the power of IQVIA’s healthcare data ecosystem with intuitive tools that make it easy to act on insights:
- Behavioral Signals: Know what providers are researching online with AIM XR, so you can tailor outreach to their current needs.
- Automated Outreach: Trigger personalized emails and campaigns based on provider behavior—no manual tracking required.
- Comprehensive Dashboards: Monitor provider engagement, campaign performance, and team activity in one place.
- Mobile Access: Equip your liaisons with real-time data in the field via Salesforce mobile integration.
Built for Today’s Healthcare Teams
Whether you're trying to retain at-risk providers, expand into new service lines, or simply improve the efficiency of your liaison program, PRM gives you the tools to:
- Prioritize outreach based on real-time provider behavior.
- Build targeted audiences by specialty, service line, or keyword.
- Track referral patterns and uncover new growth opportunities with the Provider Strategy Analytic Suite (PSAS).
Why Leading Health Systems Choose IQVIA
With access to more than 11.1M HCPs, 749,000 healthcare organizations, and daily behavioral updates, PRM offers unmatched visibility into the provider landscape. And with seamless integration into your existing platforms, it’s easy to get started.
Ready to transform your provider engagement strategy?
Let’s talk about how IQVIA’s PRM can help you build stronger relationships and grow referrals—faster.