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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Asia & Oceania
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Europe
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
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Pharmaceutical Manufacturers
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Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
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Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
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Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
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Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Medical Specialties and Patient Organizations
Embrace digital innovation in healthcare to make more informed decisions and advance your mission as a data-driven organization.
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Blog
Top 3 Data-Driven Strategies and Actionable Tips for Health System Growth
Apr 29, 2025
In today's dynamic healthcare environment, leveraging data-driven insights is essential for health systems to remain competitive and make informed decisions. The Stanford Medicine Health Trends Report 2020 reveals that nearly 75% of healthcare organizations are investing in data analytics to enhance patient outcomes and operational efficiency. Discover how you can harness the power of data to drive your health system's success, with the support of IQVIA's comprehensive solutions.
1. Understanding Market Dynamics
To make informed decisions, it's crucial to have a clear view of market dynamics. This includes understanding payer landscapes, claims activity, and managed care coverage by geography. By analyzing these trends, health systems can better align their primary service areas and optimize strategic planning. Viewing patient density across service lines and procedures can reveal new opportunities for growth and improvement. IQVIA's Market Strategy Solution (MSS) offers unparalleled granularity and accuracy in market data, enabling health systems to make precise and informed strategic decisions.
Actionable Tip: Schedule quarterly meetings with your team and vendors to discuss market trends and adjust strategies.
2. Optimizing Provider Relationships
Referral leakage is a common challenge for many health systems. Identifying where and why referrals are lost can help recapture revenue and strengthen provider relationships. Advanced physician relationship analysis can pinpoint these leakages and highlight opportunities for growth based on referrals at the first treatment event. Additionally, understanding which healthcare providers are loyalists or detractors can inform targeted outreach efforts, ensuring more effective communication and engagement. IQVIA's Provider Strategy Solution (PSS) leverages the most comprehensive provider data available, ensuring health systems can build stronger, more effective provider relationships.
Actionable Tip: Implement a referral tracking system and conduct monthly reviews internally.
3. Forecasting Future Healthcare Needs,.
Predicting future healthcare needs is essential for long-term strategic planning. Utilizing demand forecasting tools can provide insights into diagnoses, procedures, population shifts, and socioeconomic changes over the next 3, 5, and 10 years. This proactive approach helps health systems identify potential risk factors and mitigate future exposure, ensuring they are well-prepared for upcoming challenges. IQVIA's Healthcare Utilization Forecasting Solution is powered by the industry's largest and most diverse data sets, offering unmatched predictive accuracy and reliability.
Actionable Tip: Create a strategic planning calendar with regular updates to demand forecasts.
Incorporating data-driven insights into your strategic planning can significantly enhance your health system’s growth and operational efficiency. By understanding market dynamics, optimizing provider relationships, and forecasting future needs, you can position your organization as a leader in the healthcare industry. Stay ahead of market trends and outpace your competition by leveraging comprehensive healthcare data.
Explore IQVIA's tailored solutions to learn how our data-driven insights can support your strategic planning initiatives. Connect with IQVIA's health system strategy experts to discover how our offerings can drive your health system’s success.