Illuminate a path to consumer health success.

The dynamic consumer healthcare environment is rich with opportunity as consumers demand more from their healthcare products. IQVIA Consumer Health can help you illuminate innovation and growth potential and co-create a strategy for success.
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Concept and Strategy Development

Our market experience backed by robust data and innovative technologies can help you uncover meaningful consumer healthcare solutions and compelling expansion opportunities.

Concept and Strategy Development Concept Validation:  You can create a strong business case for your next move in the market, no matter what that move is, by utilising our expertise and capabilities across M&A analysis, product/concept validation, partnering/licensing opportunity, scoping, actionable insights and forecasting.  Meaningful Innovation: IQVIA Consumer Health works with you to validate your ideas and ensure they make an impact on the market through our social listening, consumer and market insights, innovation strategy, expertise, idea screening and Rx-to-OTC switch capabilities. Compelling Strategies: We co-create with your strategies that mean you meet your goals, using our international data, market assessment tools, consumer insights and competitive analysis, acquisition analysis and more.

Global OTC Insights to give you the full picture

IQVIA Consumer Health's Global OTC Insights give you a strategic view of the global over-the-counter medicines market to help you expand into new geographies and/or categories.
Captures 90% of global OTC market Track brand and company performance for over 80 countries Based on best available IQVIA audited country sales data 45 OTC categories covered
Our experts work with you to deliver high-level analysis to help you make the right decision so you can quickly spot global OTC market trends, identify innovation and growth opportunities, detect competitive threats, and identify the right acquisition targets.
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