Watch: Outsource to Outshine: Driving Value with Brand Fostering - Sales & Marketing Outsourcing

In this second instalment of the Outsource to Outshine: Driving Value with Brand Fostering series, IQVIA Consumer Health explores how outsourcing sales and marketing functions can help brands thrive in a fast-evolving consumer health landscape. The session dives into the strategic and operational benefits of outsourcing, from brand strategy and stakeholder engagement to global execution. Through expert insights and case studies, the webinar demonstrates how outsourcing can simplify complexity, accelerate go-to-market efforts, and deliver measurable impact across regions.

Key Discussions You Won’t Want to Miss:

• Overcoming Outsourcing Challenges and Misconceptions: Learn how outsourcing can simplify complexity, reduce costs, and align strategy — while addressing common concerns around control, vendor management, and ROI.
• Driving Agility and Impact in a Fast-Moving Market: Explore how outsourcing accelerates brand launches, regulatory navigation, and digital-first HCP engagement, while enabling speed, efficiency, and measurable business impact.
• Simplifying Brand and Customer Engagement Across Channels: Discover how outsourcing partners help unify brand strategy, foster consistency across markets, and streamline sales and marketing complexity — from packaging and relaunches to omnichannel execution.

See video timecodes below:

00:00:52 – Webinar Introduction
Matt Stewart opens the session and introduces the expert panel.

00:03:38 – Barriers to Outsourcing
Sue Johns discusses common client concerns like brand integrity, complexity, and ROI.

00:08:44 – Why Outsourcing Matters
Matt outlines the strategic value of outsourcing in a fast-paced consumer health market.

00:12:00 – Brand Strategy Through Outsourcing
Jules Goodair explains how outsourcing brand strategy ensures consistency and agility.

00:18:00 – Case Study: Optibac
Jules presents the Optibac rebranding project, including packaging and sustainability wins.

00:22:33 – Optibac TVC Showcase
A promotional video illustrates the new Optibac brand identity and messaging.

00:24:66 – Stakeholder Engagement Strategy
Yannick Lafortune explores how digital transformation reshapes HCP engagement.

00:31:10 – Case Study: Brazil HCP Engagement
Yannick shares how a client shifted from traditional to digital-first HCP engagement.

00:34:07 – Brand Fostering Model Overview
Keith Garrity introduces the brand fostering framework and its collaborative structure.

00:37:31 – Case Study: Breathe Right Global Management
Keith details the global relaunch of Breathe Right across 21 markets.

00:43:27 – Panel Q&A
The panel answers questions about AI, outsourcing resistance, and building successful partnerships

You can download the presentation here.

To explore outsourcing opportunities discussed in this webinar, please click the “CONTACT US” button floating on this page to make an enquiry.