Watch: Outsource to Outshine: Driving Value with Brand Fostering - Strategic & Operational Outsourcing

Unlock the strategic and operational value of outsourcing in Consumer Health. In this 1-hour webinar, IQVIA Consumer Health experts share practical guidance, market insights, and real-world case studies to help brands simplify complexity, accelerate innovation, and drive growth.

Key Discussions You Won’t Want to Miss:

• Beyond Cost Savings: Discover how outsourcing is evolving from a tactical lever to a strategic driver of agility, faster market entry, and long-term brand growth in Consumer Health.
• Accelerating Claims with Confidence: Learn how evidence-based outsourcing speeds up claims generation and trial outcomes while ensuring access to the latest regulatory expertise and technologies.
• Driving Innovation & Growth: See how external partners bring fresh perspectives, unlock hidden opportunities, and deliver proven case studies that transform Consumer Health brands.

See video timecodes below:

00:00:06 – Welcome & Housekeeping
Matt Stewart opens the webinar and introduces the topic of strategic and operational outsourcing in Consumer Health.

00:00:22 – Meet the Speakers
Introduction of panellists: Keith Garrity, David Gray, and Dr. Volker Spitzer.

00:03:35 – Why Outsource?
Keith Garrity outlines how outsourcing has evolved and why it’s increasingly vital for multinationals, SMEs, and private equity-backed firms.

00:06:30 – Strategic Value of Outsourcing
Discussion on how outsourcing supports agility, portfolio management, and brand building beyond cost savings.

00:12:53 – Overlooked Benefits of Outsourcing
Explore how to quantify the full value of outsourcing and why working with a single integrated partner often delivers the strongest outcomes.

00:14:42 – Finding and Validating Opportunities
David Gray explains how external partners offer objectivity, broader market vision, and challenge internal biases.

00:21:04 – Case Study: MovicolEase Rx-to-OTC Switch
17,000+ consumers surveyed across 9 markets. Revealed a disconnect between medical and consumer language, leading to a successful repositioning.

00:26:06 – Evidence-Backed Claims
Dr. Volker Spitzer discusses how outsourcing accelerates innovation through access to modern methodologies and technologies.

00:38:42 – Market Assessment
David Gray outlines how outsourcing supports market entry, brand positioning, and local insight integration.

00:43:36 – Case Study: Inovox Launch in Poland
Achieved 100% distribution in one event and 500% overachievement in first-year sales. Became No.3 sore throat brand in Poland.

00:48:09 – Strategic Planning vs. Execution
Emphasis on laying groundwork before launch. Part 2 of the webinar (22 July) will focus on sales and marketing execution.

00:51:10 – Q&A Highlights
Panel answers questions on pitfalls in Rx-to-OTC switches, strategic value measurement, and maintaining scientific connection when outsourcing.

You can download the presentation here.

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