Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSGenerate the validated results you need to drive the next-generation of OTC, food supplements, personal care, nutrition and medical devices with IQVIA Consumer Health’s fast and cost-effective advanced clinical trials, Rx-to-OTC switch, RWE, consumer testing and device study capabilities.
With IQVIA Consumer Health’s suite of R&D and RWE capabilities, we offer a comprehensive approach to innovation, ensuring that our clients have the necessary evidence to successfully bring new, cutting-edge products to market.
Volker Spitzer
Vice President
IQVIA Consumer Health R&D/RWE Services
IQVIA Consumer Health’s expertise in Phase III end-to-end site to decentralized clinical trial solutions for consumer health products gives you access to:
IQVIA Consumer Health’s deep market expertise has helped consumer health companies conduct studies across the US, EU, APAC, China and LATAM, covering all the key OTC and consumer health categories – including the First-in-Class novel categories that are driving the next generation of consumer healthcare products.
IQVIA Consumer Health’s pioneering evidence generation approach brings together our clinical and real-world evidence capabilities across the OTC, nutrition, personal care and patient care categories. Our capabilities can be tailored to specific evidence and claims to cover a broad range of scientific themes and by applying innovative methodologies and technologies we help you to meet multiple research goals in a cost- and time-efficient manner.
IQVIA Consumer Health’s unique approach to maximizing the value of existing real-world evidence, provides real-world perspectives in a consumer-friendly format that builds positive consumer sentiment around your brand. By mining consumer-reported outcomes around perceived efficiency, safety, preferences and other data points, we help you unlock new potential for your OTC, nutrition, personal care and patient care brands.
Bayer Consumer Health and IQVIA Consumer Health in the Philippines used the power of real-world evidence to generate a list of compelling consumer satisfaction claims
RWE is a fresh way to use existing data to validate OTC product safety and efficacy and to understand when and why consumers purchase and use these products.
IQVIA Consumer Health brings over 30 years of experience in helping companies expand the OTC medicines space through Rx-to-OTC switch. Our capabilities cover the whole switch journey, from identifying the right candidate, building and executing clinical trial programs, navigating regulatory pathways and bringing your switch to market.
Our team of switch experts offer a comprehensive suite of switch capabilities:
Self-Selection Trials (Self-Recognition, Self-Diagnosis, Self-Selection,)
Actual Use Studies (Studies on All comers & Special Populations)
Today’s Rx-to-OTC Switch programs require novel and strategic approaches to the study design and in regulatory interactions. We are entering a new world of chronic health conditions to be managed by consumers using innovative solutions.
Julie Aker
VP and General Manager
IQVIA Consumer Health has a strong understanding of medical device development, with experience which extends beyond intervention studies, ensuring comprehensive evaluations of medical devices. Explore our services below.
The first step is to consult with you on your device needs. Data needs vary widely and can range from very simple, small-scale studies to full clinical performance studies that are more complex and fully powered clinical studies. We evaluate the requirements to find a fit-for-purpose solution.
Clinical performance studies are generally conducted to evaluate sensitivity and specificity compared to a gold standard reference. This can be accomplished in a variety of ways. The design, statistical approach and success thresholds will be discussed with you in advance of initiating your study, considering the specific device, purpose and regulatory requirements.
Human Factors studies are small-scale qualitative studies to evaluate the human-device interface and determine if the Instructions for Use are sufficient to enable correct use of the device by the end user. These studies are generally conducted in two phases:
Formative Studies:
Exploratory studies intended to optimize the labeling and/or device prior to the validation study. These studies can be conducted in 15 or more users per user group and usually involve a 1-day data collection.
Validation Studies:
Validation, or summative, studies represent the data that go to a regulatory authority for consideration of the device clearance. These studies are also small-scale, often with multiple user groups, and involve a 1-day data collection.
Usability Testing
Similar to human factors formative and validation studies, but may involve the use of a product over time or by the consumer/patient at home.
IQVIA Consumer Health has a deep understanding of SaMD requirements and human factors methods that can be used to validate and bring a Digital Therapeutics medical device to market – whether an app or software to provide interactive support and behavioral modification to consumers with medical conditions.
IQVIA Consumer Health’s pioneering evidence generation approach brings together our clinical and real-world evidence capabilities across medical device categories.
Our prospective and retrospective RWE capabilities can be tailored to specific evidence and claims to cover a broad range of themes and by applying innovative methodologies and technologies we help you to meet multiple research goals in a cost- and time-efficient manner to bolster the impact of your medical device brand.
Illuminate a path to consumer health success
Navigate regulatory pathways with confidence
Unique launch strategies to make your products shine
Adapt fast, maintain momentum and stay relevant
