WHITE PAPER
Global Consumer Health Trends 2023 - Resilience and growth in a volatile world
Jun 27, 2023

Global Consumer Health Trends 2023 – Resilience and Growth in a Volatile World, gives you the insights you need to succeed in a dynamic, fast-changing market. Weaving together insights from 4 key regions – Europe, Latin & North America, Middle East & India, and Asia-Pacific – our whitepaper gives you the latest on crucial market-impacting trends.

Download the whitepaper on this page and then make sure you visit our Global Consumer Health Trends 2023 dedicated webpage to hear from our authors and dive even deeper.

Introduction to Global Consumer Health Trends

Key long-term trends, around how people shop for healthcare, what they expect from brands and the role of the digital world, will decide the future of the consumer health industry. Throughout this whitepaper, we look at the direction of travel of these trends for different local markets across four key areas:

  • Consumer mindset against a backdrop of uncertainty
  • Trends in eCommerce
  • Pricing elasticity and its impact
  • Innovation
Consumer Health Trends: Consumer mindsets

Across markets consumers are being more considerate of where they spend their money. Choices are being made between ‘need to have’ healthcare products and ‘nice to have’ aspirational products, altering the market dynamic across categories.

In this whitepaper we explore evolving consumer mindsets in Brazil, Mexico, India, Australia, Canada, China, Philippines, and Indonesia.

Consumer Health Trends: e-Commerce

We are seeing a difference globally in how e-Commerce/e-Pharmacy is being adopted. As we can see in this whitepaper, the cultural difference between mature consumer health markets such as Germany and more dynamic younger markets such as the China, present different challenges, and opportunities.

Consumer Health Trends: Impact of pricing

As consumers make hard choices on where to spend their money, a price increase in the wrong category could lead to a negative impact on revenue. Knowing, when and in what categories to apply increases is crucial as consumers navigate uncertain financial times.

In this whitepaper we explore pricing and its impact on the consumer health markets in Spain, France, Poland, United Arab Emirates, Kingdom of Saudi Arabia, and Australia.

Consumer Health Trends: Digital innovation

Today’s healthcare consumer is expecting not just a pill-in-a-pack product. They expect value-added, holistic solutions that blend the physical product in their wider healthcare lifestyle through value-added services such as on-going support via an app; or digital therapeutic products that have a direct impact on their health.

In this whitepaper we explore the Middle East – a dynamic, young, and fast-growing area that has encapsulated this shift perfectly.

Download your Consumer Health Trends Whitepaper

Download the whitepaper on this page today and then make sure you visit the Global Consumer Health Trends 2023 dedicated webpage to hear from our authors and dive even deeper.

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