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Obesity
"Advancing obesity and obesity-related trials with patients at the center of development.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESWhite Paper
Unlocking growth potential: The Brand Fostering solution for Consumer Health
A flexible model that helps consumer health brands overcome complexity, accelerate performance, and drive sustainable growth.
Oct 14, 2025
Today’s consumer health brands face more pressure than ever. Fragmented categories, rising consumer expectations, and fast-moving competitors are making it harder to stay ahead and deliver consistent results.
IQVIA Consumer Health’s Brand Fostering model brings clarity and control back to the process. It connects strategy, evidence, and execution through one coordinated approach — helping brands move faster, simplify operations, and build long-term equity.
Crucially, it’s designed to be flexible. Whether you need full end-to-end support or targeted expertise in specific areas, IQVIA Consumer Health works as an extension of your team to solve the challenges that matter most to your brand.
Why download this Whitepaper?
- Navigate market complexity with clarity — Understand how evolving consumer expectations, fragmented categories, and shifting regulations are influencing brand performance in today’s consumer health environment.
- Strengthen decision-making — Discover how connecting insight, evidence, and execution creates a stronger foundation for effective, data-driven brand strategies.
- Focus resources where they create the most impact — Learn how a flexible approach allows brand owners to activate only the support needed to address their most pressing brand challenges.
- Accelerate sustainable brand growth — Explore how aligning strategy with coordinated market execution supports lasting equity and performance.
- See the model in action — Learn how Breathe Right achieved a unified global strategy and improved market consistency across 21 markets.
What you’ll learn:
- The realities shaping consumer health today — Examine the key forces redefining how brands grow, compete, and engage consumers in an increasingly complex market.
- Why traditional models hold brands back — Understand the limitations of fragmented structures and how disconnection between strategy and execution slows performance.
- How Brand Fostering creates connected growth — Discover how integrating insight, evidence, and activation within one coordinated model drives clarity, consistency, and speed.
- Practical ways to apply the approach — Explore how Brand Fostering can be tailored to your organisation’s needs — whether addressing a specific challenge or supporting long-term brand transformation.
Driving Value with Brand Fostering Webinar Series
Strategic & Operational Outsourcing
This session explores how outsourcing is evolving from a tactical lever to a strategic enabler of agility, innovation, and long-term brand growth.
Hear from IQVIA Consumer Health experts as they share real-world case studies and practical guidance on how outsourcing can accelerate market entry, strengthen evidence-based claims, and unlock new growth opportunities.
Sales & Marketing Execution
Building on the strategic foundations, this session focuses on how outsourcing sales and marketing functions can simplify complexity, accelerate go-to-market delivery, and ensure consistent execution across markets and channels.
Discover how brand owners are overcoming outsourcing misconceptions, achieving greater agility, and enhancing engagement with healthcare professionals and consumers alike.
IQVIA Consumer Health
Contact us to learn how the Brand Fostering model can help you address your brand challenges with the right expertise and support to meet your needs.
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