Enabling outstanding performance to capture markets potential, ensure market access and maximize value and profitability
IQVIA Consulting is enabling outstanding performance for our clients to capture markets potential, ensure market access and successful launch and maximize value and profitability
We deliver insights to get superior decisions and get ahead starting from the R&D down to portfolio, launch, commercialization and market expansion. Our experienced team of healthcare therapeutic, market and business experts would support in every aspect of healthcare, pharmaceuticals and life science industries.
We are serving leading global and local companies in pharmaceuticals, biotech, medical devices, life science and R&D, public and governmental institutions in healthcare.
Key areas of support:
R&D strategy and portfolio development
Leveraging our clinical research expertise and global data assets (global sales, clinical trials and registration) we support our clients in developing superior research and development and portfolio strategies focusing on the most potential therapeutic areas and highest unmet medical and market need. We provide a preclinical and post-launch valuation of assets in healthcare harnessing corporate business strategies
Having a presence in 100+ countries and top-notch regulatory and market expertise with a dedicated team of pricing and market experts we leverage our markets expertise and deep understanding of stakeholders needs to develop the most effective approach to market access and ensure sufficient pricing and reimbursement. Our real-world evidence assets allow to meet the highest regulator’s requirements in developing the evidence-based criteria for better market access
Product strategies and launch support
Superior forecasting capabilities coupled with expertise in supporting launches of more than half of the world’s outperforming brands allow to ensure successful product strategy by delivering deep therapeutic area, key stakeholders, competitors and channels insights. We support our client in launching a new product or indication, building competitive defense strategy, understanding the market dynamics and forecast
Commercial and go-to market solutions
We assist our clients in growing sales and commercial operations in the most effective way. A plethora of data assets (retail and governmental sales, launches, registration, promotional and direct to consumer expenses, competitive benchmarks, distributors and pharmacies data etc.) allow to take accurate and effective analytic-driven solutions on sales force sizing and allocation, territory alignment, building promotional channels and teams, creating distribution of chain strategies, tracking performance of sales representatives or channels and, finally, capture maximum potential in sales
Segmentation and targeting of key stakeholders
Understanding of key customers and partners is critical for successful sales and commercial strategies. We put a lot of efforts in maintaining the data on the live and up-to-date universe of physicians, pharmacies, hospitals as well as distributors and chains are key for successful customized segmentation and targeting approaches. Targeting projects creating or improving existing client’s segmentation allow quick boost in operational efficiency and allow constant increase of ROI.
Marketing and brand communication strategy
Deep dive therapeutic and customer expertise accompanied with superior data on the markets, competitors, promotion, prescription as well as consumers and patients allow to get valuable insights in creating and harnessing brand / product marketing strategies. Our consumer health center of excellence, own primary research team running multiple quantitative and qualitative research with physicians, pharmacists, KOLs, patients, hospitals and pharma companies representatives bring incredible results. We run focus groups, repchecks, message recalls and pricing studies to develop in-depth product insights