Specialized expertise to enable and accelerate informed decisions in Life Sciences

Our Canadian Commercial Effectiveness consulting team is committed to providing a fresh perspective, unique point of view and deep understanding of the dynamics reshaping the Canadian healthcare market. We combine the most advanced analytical methodologies with innovative thinking and expert interpretation to bring specialist advice supported by privileged access to our data assets for more effective decision making. IQVIA consulting mandates deliver powerful recommendations that have an immediate impact on market performance and ROI.

We can help you answer strategic and critical business questions in the following areas:

  • Brand & Commercial Strategy
  • Commercial Real World Evidence
  • Customer Segmentation and Engagement
  • Forecasting
  • Launch Planning and Excellence
  • Primary Market Research
  • Pricing & Reimbursement
  • Sales & Promotional Effectiveness
  • Strategy & Portfolio Optimization
  • Territory Alignment