Webinar
Understanding the Impact of COVID-19
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March 24, 2021

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2:00pm - 3:00pm

GMT-04:00

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This session builds upon concepts that were first raised in our September 2020 webinar.

IQVIA's Commercial Consulting team will revisit the impact that the pandemic has had on the Canadian life sciences industry, and the major therapeutic areas within it for the year 2020. Organizations have been quick to adapt to changes in the needs and access constraints of health care professionals, widely deploying virtual forms of communication to maintain service levels. As the environment matures, it has become clear that distinct health care professional personas are emerging with various implications for engaging in a post-COVID world.

As the industry adjusts to engage in more customer-centric and efficient ways, understanding these distinct personas and the approaches we can leverage to meet their unique needs has the potential to deliver competitive advantage.

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