Passionate consumers fixated on wellness and prevention. Emerging markets and categories opening whole new worlds. Connected shoppers driving brand loyalty. Fierce competitors fighting for market share and laying claim to new channels.
With a vast collection of data assets, consulting horsepower and expertise at both the local and global level in OTC and Self-Care, IQVIA is the trusted, go-to organization for data, analytics and consulting in the life sciences industry. We understand the OTC patient as a consumer, and vice-versa, bringing best practices from the pharmaceutical, consumer health and CPG industries to provide a unique view of market forces and trends to our clients.
IQVIA offers core services relevant to the Canadian OTC sector: