SOLUTIONS
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Pharmaceutical Manufacturers
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Hospital and Healthcare Providers
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Pharmacy
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Governments
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Private Payers and Insurers
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Academics and Researchers
Pharmaceutical Manufacturers
Leveraging the power of the IQVIA CORE, we support Canada’s pharmaceutical manufacturers as they invest in, and advance, human health. We do this via breakthroughs in insights, technology, analytics and human intelligence that bring the progress in data science together with the possibilities of human science.
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Hospital and Healthcare Providers
Hospitals and healthcare providers are looking for cutting-edge decision support to augment their strategy and performance so they can focus on delivering high quality value to patients. As the Human Data Science Company, IQVIA is uniquely positioned to provide actionable data, innovative technology, and expertise customized to the hospital and provider community.
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A specialized division of IQVIA (Canada), Health Industry Information Services (HIIS) serves the precise needs of non-pharmaceutical healthcare stakeholders including Retail Pharmacy, Independent Pharmacy, and Specialty Pharmacy.
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Governments
Almost everything we do is powered by the IQVIA CORE. This holistic approach allows us to use Human Data Science to create integrated solutions for our customers.
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Private Payers and Insurers
Health benefit analytics for effective response to market changes.
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Academics and Researchers
Take your research further. Data assets that allow you to explore new areas in inquiry that can advance public health efforts. IQVIA supports the Canadian research community and has responded to hundreds of requests to support new areas of inquiry.
Learn MoreINSIGHTS
Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.
Learn MorePHARMACEUTICAL TRENDS
Media representatives and other industry stakeholders can access current and historical top-line Canada and global pharmaceutical trends for use in story development or vital health research.
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CAREERS CANADA
Why work at IQVIA Canada? Help create a healthier world; start right here where we offer a diversity of opportunities.
DISCOVER CAREERSOUR CULTURE
Our passion to make an impact is fueled by the people we work with, a curiosity to bring new ideas to life, and a focus on always doing better.
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UNLEASH YOUR POTENTIAL
"Join IQVIA and see where your skills and competencies can take you.
APPLY NOWFact Sheet
AI-powered Digital Geomarketing Technology
Jul 16, 2025
IQVIA's AI-powered Digital Geomarketing offers life sciences and pharmaceutical marketers a cutting-edge way to drive smarter, more targeted media investments while ensuring robust privacy compliance.
It enables life sciences companies to engage HCPs and patients with precision and impact by combining real-time location data, AI-driven behavioral insights, and robust privacy safeguards to deliver targeted mobile campaigns that reach audiences when and where they're most receptive. The result is smarter media spend, sharper segmentation, and a transformative way to boost awareness, drive conversions, and build loyalty in an increasingly competitive market.
With AI-powered Digital Geomarketing you get:
- Hyper-targeted engagement through real-time identification of opted-in mobile devices at clinics, hospitals, or within regional boundaries.
- Intelligent segmentation by analyzing browsing behavior, revealing audience intent and tailoring message delivery.
- Cost-effective resource allocation by refining outreach to only the most relevant devices in specific regions or clinics
See the fact sheet learn about digital geomarketing journeys that can enhance your marketing strategy with precise audience definition, creating more meaningful connections and boosting your ROI.
Related solutions
Technology
Helping you enhance your commercial operations and ensure regulatory compliance