Future of Pharma Marketing
February 26 - 27, 2020
7:30AM - 4:00PM (GMT-05:00) Eastern Standard Time
The Old Mill
Toronto, ON Canada
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IQVIA is excited to be a Silver Sponsor of this year's Future of Pharma Marketing Summit. This event focuses on the major challenges for pharma marketers - brand positioning, patient adherence and loyalty.

IQVIA will present at two sessions at the Summit. On Day 1, Alexandra Kondo and Hans Hansen will talk about Primary Intelligence. Primary Intelligence integrates real world data with primary market research and applies advanced analytics to deliver deeper insights that enable you to predict, assess and track customer behaviour. It is an approach that enables you to go beyond knowing what your customers are doing and allows you to gain insight into why they act as they do. Join Alex and Hans on Day 1 of the conference at 1:30 pm for this plenary session.

Then later that day at 5:00 pm, Joan McCormick, Principal for Price Regulation Consulting at IQVIA, will take part in the panel discussion, New PMPRB Regulations: Impact on industry, marketing and digital. With draft Guidelines and the final version of the amended Regulations for the Patented Medicine Prices Review Board now published, Life Sciences companies are looking at how the changes will impact investment, innovation and access. This talk will discuss how the changes will affect the pharma industry after they go into effect on July 1, 2020.