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Flipping the switch: Entering a new Rx-to-OTC switch era in the United States
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March 24, 2026

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11:00am - 11:00am

GMT-04:00

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Rx-to-OTC switch strategies in the US are evolving as the FDA’s Additional Conditions for Nonprescription Use (ACNU) framework opens new pathways to market for products requiring specific patient protocols.

Join IQVIA Consumer Health and Idea Evolver on Tuesday, 24 March for a live expert discussion on how these regulatory developments are influencing decision-making, expanding innovation potential, and shaping the next phase of OTC growth in the United States.

During this free online webinar, we will explore:

  • The impact of ACNU on US Rx-to-OTC switch models
  • How the FDA’s approach to digital decision-making is evolving
  • The role of innovation in driving growth in the OTC market

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