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Video
Preparing More Effectively for Patent Cliffs
Aug 18, 2026
Loss of exclusivity (LOE) and patent expiration can reshape a brand’s future, making early planning essential to protecting long-term value and sustaining performance. In this three-part video series, IQVIA experts explore practical strategies for navigating patent cliffs, from lifecycle planning and market access strategies to patient support, data-driven decision-making, and commercial optimization. Designed for pharmaceutical brand and portfolio leaders, the series highlights approaches that can help retain market share, strengthen brand performance, and support more confident decision-making before, during, and after LOE.
Planning for LOE
Facing a patent expiration in the next few years? Learn why early lifecycle planning is critical to protecting your brand’s value, sustaining performance, and preparing for loss of exclusivity (LOE).
Market Access and Patient Support
As patent expiration approaches, market access and patient support strategies can inform lifecycle decisions, protect brand value and help retain market share.
Data, Analytics and Economic value
Learn how data-driven planning, digital engagement, and targeted promotion can strengthen brand performance, maintain market share, and drive greater efficiency before and after patent expiry.
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