Deploy sales representatives, clinical nurse educators, field reimbursement specialists virtually or in the field to communicate the benefits of your therapy.
Even if your brand relies on a dedicated team of sales representatives, partnering with a Contract Sales Organization (CSO) can unlock new opportunities—especially when facing the challenges of loss of exclusivity (LOE).
Gone are the days when CSOs simply provided entry-level reps to promote standard products. Today’s leading CSOs are commercial game changers, providing specialized teams that are tailored to the unique needs of your brand and lifecycle. Whether you require customer service representatives (CSRs), key account managers (KAMs), medical science liaisons (MSLs), field reimbursement managers (FRMs), or inside sales representatives (ISRs), modern CSOs deliver expert resources equipped with leading-edge data and digital tools to support omnichannel engagement.
You can boost your team’s agility and precision to achieve more rapid, measurable results. By leveraging a CSO, you’ll align your commercial strategy with the demands of a fast-changing marketplace and allow your brand to thrive and adapt.
If you’re questioning the benefits of outsourcing (especially when you already have dedicated in-house resources), consider the value of increased adaptability. In-house teams come with higher fixed costs and less operational flexibility, which can limit your ability to respond quickly to market changes. Partnering with a CSO provides you with the freedom to scale resources up or down as needed, reducing overhead while enhancing agility. Why carry the burden of fixed costs when you can deploy expertise exactly when and where it’s needed? Use field sales vacancies as an opportunity to explore the CSO model and reshape your sales strategy with precision.
Years ago, partnering with a CSO might have seemed unconventional. Today, it’s a smart move. Leading CSOs now specialize in supporting complex specialty products, offering flexibility and expertise that outweigh the challenges of maintaining an in-house team. At every stage of your brand’s lifecycle, CSOs provide the agility to scale your resources precisely when needed. With the unpredictable timing of data readouts and market shifts, leveraging a CSO will keep your organization ahead of any potential impacts and refocus your field strategy with confidence.
Ultimately, CSOs offer unparalleled flexibility, agility, and creativity to adapt to your brand’s unique challenges. They refine strategies to address shifting dynamics—from customer needs to market conditions—helping you stay ahead in uncertain times.
To learn more about how CSOs can transform your sales strategy, download our guide: Established brands: Achieve commercial success with agile, data-driven sales teams.
Our guide, 'Established brands: Achieve commercial success with agile, data-driven sales teams,' unlocks success for pharma brands. Learn how IQVIA’s agile CSO and data-driven sales optimize ROI, secure share at LOE, and drive revenue.
Deploy sales representatives, clinical nurse educators, field reimbursement specialists virtually or in the field to communicate the benefits of your therapy.