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How CSOs Help Brands Thrive Amid Loss of Exclusivity
Jun 11, 2025

Even if your brand relies on a dedicated team of sales representatives, partnering with a Contract Sales Organization (CSO) can unlock new opportunities—especially when facing the challenges of loss of exclusivity (LOE).

Gone are the days when CSOs simply provided entry-level reps to promote standard products. Today’s leading CSOs are commercial game changers, providing specialized teams that are tailored to the unique needs of your brand and lifecycle. Whether you require customer service representatives (CSRs), key account managers (KAMs), medical science liaisons (MSLs), field reimbursement managers (FRMs), or inside sales representatives (ISRs), modern CSOs deliver expert resources equipped with leading-edge data and digital tools to support omnichannel engagement.

You can boost your team’s agility and precision to achieve more rapid, measurable results. By leveraging a CSO, you’ll align your commercial strategy with the demands of a fast-changing marketplace and allow your brand to thrive and adapt.

Turn fixed costs into variable costs for maximum flexibility

If you’re questioning the benefits of outsourcing (especially when you already have dedicated in-house resources), consider the value of increased adaptability. In-house teams come with higher fixed costs and less operational flexibility, which can limit your ability to respond quickly to market changes. Partnering with a CSO provides you with the freedom to scale resources up or down as needed, reducing overhead while enhancing agility. Why carry the burden of fixed costs when you can deploy expertise exactly when and where it’s needed? Use field sales vacancies as an opportunity to explore the CSO model and reshape your sales strategy with precision.

Graph showing how CSOs convert fixed costs to variable costs, enabling flexible pharma sales resource management.

From no specialty to mastering the art of specialty support

Years ago, partnering with a CSO might have seemed unconventional. Today, it’s a smart move. Leading CSOs now specialize in supporting complex specialty products, offering flexibility and expertise that outweigh the challenges of maintaining an in-house team. At every stage of your brand’s lifecycle, CSOs provide the agility to scale your resources precisely when needed. With the unpredictable timing of data readouts and market shifts, leveraging a CSO will keep your organization ahead of any potential impacts and refocus your field strategy with confidence.

Considering when to engage a CSO? Here are a few key scenarios
  • Need rapid sales force deployment and specialized training? Partner with a CSO to quickly access top-tier, trained talent, alleviating recruitment and onboarding burdens while ensuring accountability through tailored agreements.
  • Preparing for loss of exclusivity and aiming to maximize revenue? Leading CSOs offer flexible and scalable cost structures to optimize your commercial spend across face-to-face, virtual, or hybrid models, allowing for strategic recalibration and minimized financial risk.
  • Seeking to precisely target key healthcare professionals? Engage a modern CSO to leverage data-driven insights, ensuring your promotional efforts reach the right physicians at the optimal time for impactful engagement.
  • Facing sales team burnout and looking for a fresh perspective? Modern CSOs provide access to enthusiastic and experienced reps with fresh approaches to reinvigorate your sales strategy and overcome new challenges.

Ultimately, CSOs offer unparalleled flexibility, agility, and creativity to adapt to your brand’s unique challenges. They refine strategies to address shifting dynamics—from customer needs to market conditions—helping you stay ahead in uncertain times.

To learn more about how CSOs can transform your sales strategy, download our guide: Established brands: Achieve commercial success with agile, data-driven sales teams.

CSO FOR LOE BRANDS

Agile CSO maximizes established pharma brands

Our guide, 'Established brands: Achieve commercial success with agile, data-driven sales teams,' unlocks success for pharma brands. Learn how IQVIA’s agile CSO and data-driven sales optimize ROI, secure share at LOE, and drive revenue.

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