BRAND LEADERS

Expertise that empowers

IQVIA is your proven strategic partner for success in navigating the fast-paced, evolving commercial biopharmaceuticals and life sciences industry.

A PARTNERSHIP THAT DELIVERS SUCCESS

Our proven, best-in-class expertise and guidance ensure you have the information you need to stay ahead of the market and grow your brand.

We Recognize Your Challenges

Brand leaders face enormous challenges – staying ahead of the market, maximizing efficiency, and gaining timely insights to measure campaign impact and brand performance. IQVIA experts are here to help.

You’re in a Complex Market

We offer brand leaders an unmatched level of market intelligence to adjust to the ever-evolving commercial biopharma and life sciences landscape.

You’re Doing More with Less

We take a collaborative approach to ensuring brand leaders have the strategies, with fit-for-purpose engagement tactics, to execute and achieve your goals with confidence.

Your Measurement is Unreliable

We provide brand leaders with actionable guidance to refine tactics and drive personalized interactions that resonate with HCPs and optimize omnichannel engagement.

Innovative Pharma Commercial Models

Our brand strategy experts are designing the commercial models of the future, built upon a foundation of comprehensive, connected data, with flexible and dynamic allocation of sales and marketing resources.

The NTB Forecast: Accuracy and Agility

NTB Forecast transforms launch planning and drives strategic decision-making, ultimately improving patient outcomes and market performance.

Launch Excellence: The U.S. Edition

We've refined our take on the modern launch and carefully considered what needs to change to achieve commercial success in a pressurized environment.

Measuring Marketing Effectiveness

By leveraging IQVIA Digital Measurement solutions, marketers can enhance their campaigns with tailored analytics that promote smarter strategies.

What’s your BrandImpact™ score?

IQVIA’s BrandImpact™ score is a game-changing, data-driven metric that distills decades of promotional effectiveness research into a single, powerful number, will deliver your answer. It’s more than just another key performance indicator (KPI); it’s the clearest signal you’ll get on whether your brand’s field execution is cutting through the noise and how you compare to the competition.

IQVIA Agentic AI – turbocharged by NVIDIA

Accelerate productivity. Get treatments to patients faster.​

Now there’s a faster, more automated way to achieve your objectives. We are building AI agents that navigate vast datasets, streamline insights into action, and drive new efficiencies. With IQVIA AI, accelerated by NVIDIA, our AI agents are ready for life sciences.

Are you ready to succeed with a proven, strategic partner?

We help brand leaders identify opportunities, prioritize initiatives, and shape strategies tailored to achieve impactful outcomes.


  • Innovative Commercial Models
  • Accurate Forecasting & Insights
  • Launch Planning & Execution
  • Omnichannel HCP Engagement
  • Campaign Measurement & Optimization

PHARMACEUTICAL MANUFACTURERS
Advancing Human Health
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Working and analyzing data figures
Iqvia Human data science

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