Master Data Management
Fact Sheet
Nov 26, 2018
A Foundational Component for Healthy Data Ecosystems
Master Data is becoming increasingly important as Life Sciences organizations strive for a holistic view of their business. Unfortunately, this data can become outdated over time causing data quality issues and integration difficulties. An incomplete picture of the business can lead to wasted marketing dollars and compatibility issues with CRM or other enterprise systems. Managing disjointed data requires large amounts of manual stewardship adding costs and delays to reporting and insights.