Master Data Management

A Foundational Component for Healthy Data Ecosystems

Fact Sheet

November 26, 2018
Master Data Management
Master Data is becoming increasingly important as Life Sciences organizations strive for a holistic view of their business. Unfortunately, this data can become outdated over time causing data quality issues and integration difficulties. An incomplete picture of the business can lead to wasted marketing dollars and compatibility issues with CRM or other enterprise systems. Managing disjointed data requires large amounts of manual stewardship adding costs and delays to reporting and insights.