Market Insights
Indispensable patient, provider and payer insights, and market-defining methodologies to support sales and marketing decisions
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Pharmaceutical Manufacturers
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Hospital and Healthcare Providers
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Pharmacy
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Governments
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Private Payers and Insurers
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Academics and Researchers
Pharmaceutical Manufacturers
Leveraging the power of the IQVIA CORE, we support Canada’s pharmaceutical manufacturers as they invest in, and advance, human health. We do this via breakthroughs in insights, technology, analytics and human intelligence that bring the progress in data science together with the possibilities of human science.
Learn MorePHARMACEUTICAL MANUFACTURERS QUICK LINKS
Hospital and Healthcare Providers
Hospitals and healthcare providers are looking for cutting-edge decision support to augment their strategy and performance so they can focus on delivering high quality value to patients. As the Human Data Science Company, IQVIA is uniquely positioned to provide actionable data, innovative technology, and expertise customized to the hospital and provider community.
Learn MorePharmacy
A specialized division of IQVIA (Canada), Health Industry Information Services (HIIS) serves the precise needs of non-pharmaceutical healthcare stakeholders including Retail Pharmacy, Independent Pharmacy, and Specialty Pharmacy.
Learn MorePHARMACY QUICK LINKS
Governments
Almost everything we do is powered by the IQVIA CORE. This holistic approach allows us to use Human Data Science to create integrated solutions for our customers.
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Private Payers and Insurers
Health benefit analytics for effective response to market changes.
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Academics and Researchers
Take your research further. Data assets that allow you to explore new areas in inquiry that can advance public health efforts. IQVIA supports the Canadian research community and has responded to hundreds of requests to support new areas of inquiry.
Learn MoreINSIGHTS
Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.
Learn MorePHARMACEUTICAL TRENDS
Media representatives and other industry stakeholders can access current and historical top-line Canada and global pharmaceutical trends for use in story development or vital health research.
Learn MoreCAREERS CANADA
Why work at IQVIA Canada? Help create a healthier world; start right here where we offer a diversity of opportunities.
DISCOVER CAREERSOUR CULTURE
Our passion to make an impact is fueled by the people we work with, a curiosity to bring new ideas to life, and a focus on always doing better.
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UNLEASH YOUR POTENTIAL
"Join IQVIA and see where your skills and competencies can take you.
APPLY NOWFact Sheet
IQVIA Rx Dynamics
Better brand management with real-world patient insights
Apr 30, 2025
To understand what's happening with a brand you need to know how it's being prescribed by physicians and used by patients.
Rx Dynamics supports better brand management by providing Brand Managers, Business Unit Directors, or other brand stakeholders with real-world patient insights. At any point in a brand's lifecycle – from launch to LOE – Rx Dynamics gives you a deeper understanding of a brand and its competition. It provides the necessary complement to your brand's key performance indicators to increase your understanding of the drivers of prescribing for a brand and its competitors.
Rx Dynamics supports better brand management by providing Brand Managers, Business Unit Directors, or other brand stakeholders with real-world patient insights. At any point in a brand's lifecycle – from launch to LOE – Rx Dynamics gives you a deeper understanding of a brand and its competition. It provides the necessary complement to your brand's key performance indicators to increase your understanding of the drivers of prescribing for a brand and its competitors.