Fact Sheet
IQVIA Rx Dynamics
Better brand management with real-world patient insights
Apr 30, 2025
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To understand what's happening with a brand you need to know how it's being prescribed by physicians and used by patients.

Rx Dynamics supports better brand management by providing Brand Managers, Business Unit Directors, or other brand stakeholders with real-world patient insights. At any point in a brand's lifecycle – from launch to LOE – Rx Dynamics gives you a deeper understanding of a brand and its competition. It provides the necessary complement to your brand's key performance indicators to increase your understanding of the drivers of prescribing for a brand and its competitors.

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