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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Pharmaceutical Manufacturers
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Hospital and Healthcare Providers
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Pharmacy
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Governments
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Private Payers and Insurers
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Academics and Researchers
Pharmaceutical Manufacturers
Leveraging the power of the IQVIA CORE, we support Canada’s pharmaceutical manufacturers as they invest in, and advance, human health. We do this via breakthroughs in insights, technology, analytics and human intelligence that bring the progress in data science together with the possibilities of human science.
Learn MorePHARMACEUTICAL MANUFACTURERS QUICK LINKS
Hospital and Healthcare Providers
Hospitals and healthcare providers are looking for cutting-edge decision support to augment their strategy and performance so they can focus on delivering high quality value to patients. As the Human Data Science Company, IQVIA is uniquely positioned to provide actionable data, innovative technology, and expertise customized to the hospital and provider community.
Learn MorePharmacy
A specialized division of IQVIA (Canada), Health Industry Information Services (HIIS) serves the precise needs of non-pharmaceutical healthcare stakeholders including Retail Pharmacy, Independent Pharmacy, and Specialty Pharmacy.
Learn MorePHARMACY QUICK LINKS
Governments
Almost everything we do is powered by the IQVIA CORE. This holistic approach allows us to use Human Data Science to create integrated solutions for our customers.
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Private Payers and Insurers
Health benefit analytics for effective response to market changes.
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Academics and Researchers
Take your research further. Data assets that allow you to explore new areas in inquiry that can advance public health efforts. IQVIA supports the Canadian research community and has responded to hundreds of requests to support new areas of inquiry.
Learn MoreINSIGHTS
Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.
Learn MorePHARMACEUTICAL TRENDS
Media representatives and other industry stakeholders can access current and historical top-line Canada and global pharmaceutical trends for use in story development or vital health research.
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Blog
Measure ROI and Customer Engagement
IQVIA Campaign Impact Analysis shows you which campaigns are delivering results
Feb 16, 2022
The accelerated digital evolution is changing the dynamics of healthcare provider (HCP) engagement. Life sciences’ commercial teams have been forced to redefine how they answer the most common marketing dilemma:
How much should we spend on each channel to maximize return on investment (ROI)?
Life sciences companies continue to invest large portions of their budgets in campaigns that may bring little to no return. Companies are either not measuring ROI or are not able to measure ROI properly at the channel or customer level.
It is like throwing darts at a target while blindfolded; you never know if you’ve hit the target or if you need to adjust your aim.
Enrolling a healthcare provider into the same (or a similar) campaign and hoping it will make a positive impact can erode customer relationships and is not the best way to allocate a company’s budget.
What if you could leverage a solution to not only remove your company’s blindfold but provide the insights you need?
Designed with privacy in mind, IQVIA Campaign Impact Analysis enables you to leverage sensitive data assets safely and responsibly for the rapid and more accurate measurement of your campaigns. Campaign Impact Analysis examines billions of data points from different channels using artificial intelligence and machine learning. It provides marketers with accurate, precise, and meaningful insights at the customer level in minutes.
Three reasons to use Campaign Impact Analysis
1. Up to 3x more precise than traditional solutions
Data privacy regulations require certain data to be grouped before being shared in order to ensure individual anonymity. For example, when measuring impact for high prescribers using this grouped data, it is generally less than 25 percent accurate. The accuracy is low because the data does not include the individual doctor’s subtle changes in prescribing behavior or channel preference, among other measurements.
Campaign Impact Analysis can access these subtle changes without exposing privacy-protected data while boosting accuracy levels to 90 percent.
2. Up to 10x more cost effective than traditional solutions
Companies using traditional tools and statistical resources could expect project costs in the five-figure range per analysis.
Campaign Impact Analysis integrates data, algorithms, and processes all in one place. It utilizes artificial intelligence and machine learning to ensure analyses are ten times more cost effective. You can run Campaign Impact Analysis repeatedly without incurring further costs.
3. Up to 1000x quicker than traditional solutions
Traditional solutions typically provide insights months after a campaign ends when they may no longer actionable.
With Campaign Impact Analysis, HCP-level campaign impact reports can be produced within minutes, even while your campaign is still in progress, or immediately upon completion.
If you want to know more about how IQVIA can help you rethink your commercial strategies and maximize ROI, please contact us by clicking the button below to book a demo.