Without innovation the consumer healthcare market would likely be in decline. With only 4 out of the top 10 highest selling consumer healthcare brands being ranked amongst the top 10 innovators, we are excited to share with you the serial innovators systematized success factors.

Watch a playback now of our webinar Accelerating Consumer Health Innovation to explore how innovation is a crucial growth driver for the consumer healthcare industry and the work needed to ensure innovation activities resonate with changing consumer aspirations.

• 01:05 – Amit Shukla - Understanding what innovation is and its importance
• 13:20 - Marc Levy - How innovation compares to price and volume as a growth driver
• 15:18 - Marc Levy - Elements of Growth and Freshness Index insights across key categories
• 24:18 – Volker Spitzer - Mitigating regulatory constraints
• 34:47 – Volker Spitzer - More efficient and consumer-centric innovation processes
• 38:41 – Marc Levy - The IQVIA Consumer Health Model for winning in innovation
• 45:01 – Marc Levy - Consistent innovators systematized success factors
• 49:39 - Marc Levy – Concluding thoughts and Key takeaways
• 51:38 – Q&A

You can download the presentation here, and download the IQVIA Consumer Health Innovation Tracker & Drivers of Growth factsheet here.