- Content Management
- Clinical Trial Design and Planning Suite
- Commercial Data Warehouse
- Global Compliance Platform
- Incentive Technology
- Life Sciences CRM
- Master Data Management
- Multi-Channel Marketing
- Marketing Automation (Nexxus Marketing)
- Nexxus Mobile Intelligence CRM
- Orchestrated Customer Engagement
- Patient Consent System
- Performance Management and Insights Accelerators
- Pharmacovigilance Automation and Digital Governance
- Predictive and Prescriptive Analytics
- Remote and e-Detailing
- Site Start-Up and Engagement Tools
- Site Payments and Financial Lifecycle
- Social Listening
- Territory Management
Build and nurture valued relationships
IQVIA Marketing Automation solutions can help you demonstrate value to your stakeholders so you can stay ahead in a crowded, high-pressure market. By combining a flexible marketing database with execution and reporting tools, our Nexxus Marketing application powers and automates your relationship marketing engagements.
- Become customer-centric: Create targeted segments that reflect your customers’ individual communication preferences and interests. Use behaviors, attitudes and demographics to serve up the most appropriate content for your brand.
- Drive highly-targeted marketing engagements: Identify and use preferred channels to connect through conversations that provide only the resources that patients and providers seek.
- Use insights to improve your messaging: Evaluate initiatives in-flight and discover opportunities to refine your approach to better target campaigns, drive more opt-ins and improve your return on investment.
Reach out to find out how you can listen better and get even closer to the audience you want.