Social Media Intelligence for Healthcare

Transforming Healthcare Outcomes through Social Listening

Uncover digital trends, shape brand reputation, map social media patient journeys, and identify unmet needs. Leverage the power of unbiased and unstructured social media data using a blend of healthcare expertise, human ingenuity, and advanced AI. 

Social Listening Transforming Data Into Actionable Insights

Unlock the power of IQVIA's social listening capabilities, where robust methodologies, advanced technology, and the expertise of life science professionals and healthcare providers (HCPs) converge to conduct compliant, in-depth social media monitoring. This comprehensive approach uncovers real-time, actionable insights that inform strategic decision-making across the healthcare spectrum.

Gain access to launch insights, patient research, performance tracking, and enterprise-level social listening to enable precise decision-making in drug development, commercialization, and patient engagement.

Webinar

Social Media: Understanding the Pharma Brand Narrative Online & Those Shaping It

Join us to explore how digital conversations are shaping the future of pharmaceutical engagement and how brands can use actionable insights to refine their strategies.

Tuesday, September 23, 2025

Blog

Social Media Listening: The Power of Patient Voices in Transforming Patient-Reported Outcomes (PRO) Research

Social media listening captures unfiltered patient voice and real-world insights, making it a valuable tool in patient-reported outcomes (PRO) research and public health communication. Despite challenges like data privacy and quality, it enables healthcare stakeholders to understand patient experiences, track disease progression, and inform treatment and policy decisions.

IQVIA’s social media listening solutions to unlock real-time, actionable data to empower healthcare decisions

Launch Insights

  • Digital Landscape
  • Social Competitive Intelligence
  • Patient Voice
  • DKOL Identification and Profiling
  • Conference Insights
  • Campaign Monitoring and Assessment

Patient Insights

  • Patient Journey
  • Patient-Reported Outcomes Research
  • Patient Advocacy Groups Mapping

Enterprise and Performance Tracking Solutions

  • Digital Insights Hub
  • Digital Performance Tracker
  • SMI Integrated with Market Research ATU Tracking Studies
Experience the power of social media intelligence
Discover how our social listening offerings can inform key decisions in the launch and planning process for pharmaceutical and life science organizations.

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