Accelerating Market Research with Social Media Intelligence
June 25, 2020
3:00PM - 4:00PM

Join this 45-minute webinar to learn more about the power of Social Media Intelligence (SMI). Extending the capabilities of traditional market research, SMI is an innovative way of market research leveraging online and social media data to better understand patient perspectives and the burden of disease and treatment. Using sophisticated unstructured big-data analytics technology, deep healthcare expertise, scientific rigor, and built-in compliance, SMI offerings can inform key decisions in the launch and brand planning process. 

The relevance and impact of the online and social media world has been  growing exponentially for a decade and has even been further accelerated by the COVID-19 pandemic. In this webinar we will cover what SMI is and how can be distinguished from other forms of market research, as well as its benefits and characteristics. We will also discuss common areas in which SMI is applied and which departments in the life sciences industry can profit from it. 

Use this webinar as an opportunity to familiarize yourself with SMI and the ways it can empower the pharma and consumer health industries. We look forward to virtually meeting you.


Carina Mikolajczak

Engagement Manager, Social Media Intelligence Lead EMEA, IQVIA

Tanmay Saraykar

Director, Offerings Management and Global Delivery – Social Media Intelligence, IQVIA

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