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Driving Strategic Growth with IQVIA’s Market Strategy Solution (MSS)
Dec 02, 2025
Driving Strategic Growth with IQVIA’s Market Strategy Solution (MSS)
Hospital and health system strategy, planning, and business development teams face increasing pressure to make data-driven decisions in a rapidly evolving healthcare landscape. IQVIA’s Market Strategy Solution (MSS) empowers these teams with unparalleled insights into patient demand, market dynamics, and payer trends, enabling smarter strategic planning and sustainable growth.
What is MSS and Why It Matters
MSS is a comprehensive analytics solution designed to provide visibility into patient care demand across geographies. By leveraging curated datasets and advanced methodologies, MSS helps organizations overcome common challenges such as:
- Limited visibility into target markets
- Difficulty identifying where patients receive treatment
- Incomplete understanding of payer and managed care trends
Delivered through a user-friendly, SaaS-hosted dashboard (Market Strategy Analytics Suite) and data extracts (MSDE), MSS equips teams with actionable intelligence to inform strategic decisions.
How MSS Delivers Insights
MSS combines IQVIA’s extensive health information ecosystem with proprietary analytical models and industry-leading data assets. Key benefits include:
- Expanded view of claims activity beyond your own data
- Analysis of market trends, procedures, and managed care activity by geography
- Visibility into patient density across service lines and procedures
- Comprehensive understanding of financial factors influencing provider and patient behavior
- Closing payer data gaps with IQVIA’s Managed Care Universe
With MSS, health systems can anticipate market shifts, optimize resource allocation, and identify growth opportunities with confidence.
Real-World Use Case: Driving Strategic Growth
A leading U.S. health system leveraged IQVIA’s integrated solutions, including MSS, to fuel strategic growth post-merger. By analyzing longitudinal patient activity and payer reimbursement trends, the organization identified high-demand service lines and optimized outreach strategies. MSS provided actionable insights into patient demand and competitive dynamics, enabling the team to prioritize investments and strengthen provider relationships. The result: improved referral visibility, targeted acquisitions, and accelerated growth in key markets.
Learn More
Ready to transform your strategic planning with data-driven insights? Contact IQVIA today to learn how MSS can help your organization unlock growth opportunities and stay ahead in a competitive healthcare environment.