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"Words Matter: Use Sentiment Analysis to Understand and Improve the Patient Experience
READ MOREIs your pharmaceutical sales strategy keeping pace with the rapidly evolving market? Industry analysts see a major shift: Over the next five years, large pharma companies are predicted to respond to the evolution by outsourcing over half of their commercial activities. This move, especially towards Contract Sales Organizations (CSOs), highlights the industry’s need for more flexibility, agility, and scalability.
Partnering with a modern CSO allows your company to quickly adapt sales teams to current market demands and strategic goals, without the burden of long-term commitments and fixed costs. It’s a smart and cost-effective solution for gaining specialized expertise in today's complex pharmaceutical landscape.
When you consider outsourcing your pharma sales, it’s vital to thoroughly assess potential CSO partners. Collaborating with a third party may seem daunting, but you can alleviate these concerns by partnering with a CSO like IQVIA, which boasts over 40 years of operational excellence, proven performance, and experience in seamlessly integrating teams. A CSO that is grounded in shared success and offers genuine flexibility is your ideal partner to realize your brand’s full potential.
A forward-thinking CSO, like IQVIA Contract Sales, understands that every pharmaceutical company and product demands a unique strategy. Here’s how innovative pharma companies like yours can leverage the power of our modern CSO:
HCPs are regularly bombarded with information. Our data shows that three out of five HCPs feel overwhelmed by digital content from pharma companies and often find it irrelevant. In this climate, a hybrid engagement model—mixing targeted in-person visits with smart omnichannel strategies—is proving most effective. Hybrid engagement becomes even more powerful when the team is enabled with the insights to deliver the most timely and relevant messages to their HCPs.
Omnichannel engagement isn't just a buzzword; it's essential. Leading CSOs, such as IQVIA, provide powerful, full-service omnichannel models. Our robust digital ecosystem, fueled by fresh data insights, allows you to engage HCPs across all vital channels (digital and in-person). This ensures your brand strategy perfectly aligns with promotional efforts, delivering personalized, valuable, and timely HCP interactions for better results. Key components of our omnichannel model include:
Pharmaceutical sales roles continue to transform. Beyond traditional reps, there's a growing need for specialized expertise to handle complex therapeutic areas, digital engagement, evolving market access, and reimbursement issues. IQVIA has a strong, successful track record of identifying and deploying specialized teams to address HCP needs and deliver ideal customer experiences.
We offer broad access to top-tier professionals who can fill critical, specialized roles—often more quickly and effectively than your in-house recruitment. This specialized knowledge can be a game changer for your commercial success. Examples include:
Whether you're dealing with staffing gaps, launching a new product, or aiming to optimize your overall sales strategy, partnering with IQVIA will be a transformative move. By leveraging our CSO capabilities, you can:
Our strategic approach can lead to significant cost reductions, increased operational efficiency, and a stronger return on investment (ROI), ultimately driving your product's success.
Explore how IQVIA's agile Contract Sales Organization and data insights help pharma brands protect market share, maximize ROI, and maintain revenue post-patent.
Deploy sales representatives, clinical nurse educators, field reimbursement specialists virtually or in the field to communicate the benefits of your therapy.
