AI-Driven HCP & Patient Profiling- Commercial
Quickly identify opportunity patients and easily discover high value physicians
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Americas
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Asia & Oceania
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
SOLUTIONS
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Research & Development
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Real World Evidence
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Commercialization
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Safety & Regulatory Compliance
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Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Global Health
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- Payers
- Providers
THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology & Hematology
- Pediatrics
- Rare Diseases
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
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BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI®
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IQVIA AI Assistant
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
WHO WE ARE
- Our Story
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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WE'RE HIRING
"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESCase Study
Weekly Triggers from IQVIA's Alerts Program Accelerated Prescriber Adoption for Launch in a New Indication
See how an IQVIA client optimized their field engagement through rule-based weekly alerts, supporting a successful launch in a new indication
Apr 25, 2025
In the competitive landscape of pharmaceutical launches, timely engagement with healthcare providers (HCPs) is essential for driving prescription lift and increasing adoption rates. Our latest case study showcases how IQVIA Alerts can significantly enhance prescriber adoption for new indications.
The Challenge
To increase adoption and drive prescription lift during a high-profile indication expansion, a large pharma client sought to arm their sales force with timely alerts for immediate engagement. IQVIA was challenged to create low latency business rule alerts, integrated into their CRM, to rapidly find target patients on a weekly cadence.
The Solution
IQVIA developed and deployed several business rule-based triggers through its alerts solution that captured multiple target patient profiles. These triggers allowed timely engagement with healthcare providers at key points in the patient’s diagnostic and treatment journey. This program was quickly developed and launched within three weeks to support the high-profile launch.
Key Benefits:
- Enhanced Prescriber Adoption: Achieve higher adoption rates for new indications.
- Effective HCP Triggers and Alerts: Leverage enriched data to generate precise alerts to your salesforce.
- Improved Salesforce Effectiveness: Empower your salesforce to reach the right HCPs with actionable insights.
Download the case study to see our client's results and how you can optimize your own commercialization efforts.
Have questions? Want a demonstration?
We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.
Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.
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