Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
SOLUTIONS
Hospital Solutions
Business Intelligence and Data Science
Commercial Services for Optimal Performance
Commercial Engagement Services
Commercial Technologies
Real World Evidence
Activation Services
Hospital Solutions
Interested in learning more about how IQVIA can create solutions to help you drive healthcare forward?
Overview
Business Intelligence and Data Science
As part of the global healthcare community, IQVIA Belgium and its BIDS team (Business Intelligence and Data Science) continuously invest in ways to help life science companies find the next breakthrough in improving human health.
Overview
Commercial Services for Optimal Performance
Given the dynamic marketplace, your need to rely on sound information has never been greater. You must make fast decisions without delay. Innovate without undue risk. Execute without faltering.
Overview
Commercial Engagement Services
We can help you get your product to patients quickly. This is done by finding the right candidates to help you in assembling a qualitative team that is trained and equipped with the best tools & applications. With the unique IQVIA approach, we can also make sure you target the right healthcare providers.
Commercial Technologies
Let yourself be guided and get in direct contact with your key partners in your market. With IQVIA Pharm In Touch, IQVIA Dental In Touch, IQVIA MobiRep and integrated services, you will have even more freedom of movement.
Overview
Real World Evidence
IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
Overview
Activation Services
As the essential partner for pharmacists and pharmaceutical companies we offer effective activation services and marketing tools to meet today's challenges. The Activation Services department of IQVIA is specialised in pharmacy communication and puts its expertise at the service of its partners.
Overview
PRODUCTS
Pharmaceutical company
Are you a pharmaceutical?
IQVIA is a world leader in using data, technology, advanced analytics and human expertise.
Overview
Careers Belgium
Why work at IQVIA Belux?
Help create a healthier world—start right here where we offer a diverse selection of opportunities.
Learn more
Explore our Roles
We understand that part of your role involves spending a lot of time on the road, which is why at IQVIA we give you the opportunity to schedule your own agenda.
Learn more
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
Hospital Solutions
Interested in learning more about how IQVIA can create solutions to help you drive healthcare forward?
Overview
Business Intelligence and Data Science
As part of the global healthcare community, IQVIA Belgium and its BIDS team (Business Intelligence and Data Science) continuously invest in ways to help life science companies find the next breakthrough in improving human health.
Overview
Commercial Services for Optimal Performance
Given the dynamic marketplace, your need to rely on sound information has never been greater. You must make fast decisions without delay. Innovate without undue risk. Execute without faltering.
Overview
Commercial Engagement Services
We can help you get your product to patients quickly. This is done by finding the right candidates to help you in assembling a qualitative team that is trained and equipped with the best tools & applications. With the unique IQVIA approach, we can also make sure you target the right healthcare providers.
Commercial Technologies
Let yourself be guided and get in direct contact with your key partners in your market. With IQVIA Pharm In Touch, IQVIA Dental In Touch, IQVIA MobiRep and integrated services, you will have even more freedom of movement.
Overview
Real World Evidence
IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
Overview
Activation Services
As the essential partner for pharmacists and pharmaceutical companies we offer effective activation services and marketing tools to meet today's challenges. The Activation Services department of IQVIA is specialised in pharmacy communication and puts its expertise at the service of its partners.
Overview
PRODUCTS
Pharmaceutical company
Are you a pharmaceutical?
IQVIA is a world leader in using data, technology, advanced analytics and human expertise.
Overview
Careers Belgium
Why work at IQVIA Belux?
Help create a healthier world—start right here where we offer a diverse selection of opportunities.
Learn more
Explore our Roles
We understand that part of your role involves spending a lot of time on the road, which is why at IQVIA we give you the opportunity to schedule your own agenda.
Learn more
In a previous article, we discussed the distribution of spending over the different marketing channels. Now let's focus on detailing itself and determining how a visit influences the intent to prescribe the detailed product. What does the average visit look like in Belgium:
- how many products are detailed?
- how long does a visit take?
- what characterizes the average visit?
Our analysis shows a high concentration of detailed products over the rolling quarter July 2018 (May-June-July).
The average detailing profile of the Belgian market with 70% of details made on branded products and 26% on OTC products. The average visit duration lies between 5-10 minutes and 95% of the visits can be linked to a product presentation. However, not all presentations are using materials. 24% of details do not used any visual aid. 37% of details left some material behind at the HCP.
In case you are interested in more information, contact us.