In a previous article, we discussed the distribution of spending over the different marketing channels. Now let's focus on detailing itself and determining how a visit influences the intent to prescribe the detailed product. What does the average visit look like in Belgium:
Our analysis shows a high concentration of detailed products over the rolling quarter July 2018 (May-June-July).
The average detailing profile of the Belgian market with 70% of details made on branded products and 26% on OTC products. The average visit duration lies between 5-10 minutes and 95% of the visits can be linked to a product presentation. However, not all presentations are using materials. 24% of details do not used any visual aid. 37% of details left some material behind at the HCP.
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