Europe, Middle East & Africa
Promotional investments: the Repartition Between GPs and SPE
Jul 26, 2018
In a previous article, we discussed the distribution of spending over the different marketing channels.
Supported by the figures shown in the visual above, traditional face-to-face visits (detailing) are still the most important touch-point. We designed a response-to-promotion approach defining the optimal size and structure of a sales force.
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