Promotional investments: the Repartition Between GPs and SPE

Jul 26, 2018

In a previous article, we discussed the distribution of spending over the different marketing channels. 

 

Supported by the figures shown in the visual above, traditional face-to-face visits (detailing) are still the most important touch-point. We designed a response-to-promotion approach defining the optimal size and structure of a sales force. 

Contact us for more information.