Promotional investments: the Repartition Between GPs and SPE

Key Highlights
In a previous article, we discussed the distribution of spending’s over the different marketing channels. Traditional face to face visits (detailing) are still the most important touch point. In the past 4 years, we have observed a decrease in the size of the sales force. The repartition between GP/FP and specialists remains consistent over the years. 

 

In a previous article, we discussed the distribution of spending over the different marketing channels. 

 

Supported by the figures shown in the visual above, traditional face-to-face visits (detailing) are still the most important touch-point. We designed a response-to-promotion approach defining the optimal size and structure of a sales force. 

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