Fact Sheet
Physician Connect™
Oct 20, 2022
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Communicating the benefits and features of a pharmaceutical product in the hopes of getting a physician to prescribe is a thing of the past. The task of healthcare marketing is exponentially more complex. With an increasing number of stakeholders, the influence points are more numerous and the networks of influence more convoluted. Healthcare professionals, the primary customer in healthcare, are taking control over how they consume medical and pharmaceutical information, using a range of multi-channel assets to source the information they want and need – many enabled by technology. Yet one fact remains: healthcare professionals still listen to physicians, whether at an event, in journals or increasingly via social media.

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